10 reasons to take branding seriously · 2019-06-07 · promote these landing pages on social media...

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W a y s t o I n c r e a s eY o u r B o t t o m L i n eThrough Branding

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Consistent brand presentation across all platforms increases revenue by up to 23%.


1Branding is more than just a logo design. Every piece of collateral – from social mediachannels, to website designs, to productpackaging – should maintain a similar colorscheme, tone, overall aesthetic, andcommunicate a similar message that fitsyour brand identity and core values. Start with a strong brand identity. Preferably one that is in alignment with yoursoul purpose.

Invest in a professional brand strategist. Clarify your message, Captivate them with strong visuals, and Cash in.

By 2021, 54% of all online sales will befrom a mobile phone.


2Consumers are spending exceedinglymore time on their mobile devices. This means that people are buying yourservices from their smartphone! The customer journey is paramount. Theirprocess should be seamless across yoursocial media channels, your website,mobile, desktop, tablet. They should enjoytheir experience!

Invest in mobile-optimized website designs with intuitive navigation, simplecheckout, and be responsive to all screen sizes.

This improves your brand identity and creates a trustworthy user experience.

If a website is ugly & the images don't loadfast, 38% of visitors are OUT!


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Ensure that consumers can find what they want in 5 seconds. Increase the likelihood they will remain on your site AND make a purchase.

That’s a number of leads that no businesscan afford to lose! And it's so easy to fix! Optimize your website by adjusting imagesize, this will decrease loading time. This creates a more enjoyable onlineexperience for users and improves yoursearch engine rankings.

Long landing pages generate up to 220% moreleads than above-the-fold calls to action.


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Specific campaigns, initiatives, sales & other offers should have their own landing page. Promote these landing pages on social media and in email newsletters to leverage

targeted marketing & without compromising your beautiful homepage.

Give it all to them! Don't make me click! This is a new paradigm in the way we do business. People are busy. Modern online consumers prefer dedicatedlanding pages that outline the benefits, the details,the process and definitely testimonials. The longscrolling doesn't matter. No more cramming all of your importantinformation above the fold.

Color improves brand recognition by up to 80%


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Color has the power to evoke powerful emotions.Pick your hues wisely based on the feelings you want consumers to experience

and the actions you want them to take.

This is a new paradigm in the way we dobusiness. People associate colors with emotions andspecific products. Think about The blue ofTiffany's. Anytime you see that color youimmediately think of the brand. This is a key component to making sureyou have a profitable company!

64% of consumers say that shared values build trust in a brand.


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Connect with them and build loyalty.

The right words to the right people magnetizes them to you without saying a word.

Express the soul of your business & connect. In today’s world, a critical aspect of an effectivebrand identity is knowing your core values. Beauthentic! Consumers want to know who you are and whatyou stand for. The “why” you do what you do. Being true to you and your story increasesthe likelihood you will resonate with yourconsumer and gain repeat business.

Content marketing receives 3x the leads per dollar spent than paid search.


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All collateral for your campaigns populates social media & emailsGet double the usage from cost-effective digital marketing strategies.

Not only do you get more bang for yourbuck, your buck goes further! Content marketing costs 31% - 41% LESSthan paid search. Content marketing is your blogs, ebooks,videos, webinars, landing pages, and more.Anything that is branded and specific toyou.

64% of consumers make a purchase afterviewing a branded social video.


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All collateral for your campaigns populates social media & emails

Get double the usage from cost-effective digital marketing strategies.

All of the social media platforms arepushing for businesses to use video online. Videos that are specific to you, have atopic, and are around 3 minutes dosubstancially better than photos andwritten posts. Plus, they are easier to make and have ahigher view rate!

Facebook Ad revenue in the US will surpasstotal print ad spending by 2019


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Facebook is particularly useful for reaching the masses with ease. Consider getting up to speed on this powerful marketing tool.

Unsurprisingly, digital ads are surpassingphysical advertisements in droves.

One major reason is because digital has the

ability to reach millions of people that arespecifically targeted to a demographic and

end goal.

Facebook is the most widely used socialmedia platform, with 2.38 billion (yes, billion)

daily active users.

Email has a median return on investment of 122%.


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Strategic email marketing remains a constant source of cost-effective growth.Get double the usage from cost-effective digital marketing strategies.

That’s over four times higher than othermarketing formats including social media, direct mail, and paid search. Quick tips:

Keep it short & concise.Don't bombard. Less is more. Keep a consistent schedule so youraudience will come to expect it. Always add value!


Summary

Keep consumer experience at the forefront of every business growth strategy, and you’ll be sure to see success.

Create an effective and fresh experience for your audience by:Design a memorable brand identity that communicates the right messageto the right peopleCreate an easy-to-use landing page that works on all platforms and devicesMaintain an honest and transparent relationship with customersInvest in content marketing and social media advertisementsTest video marketing campaigns to engage usersDon’t forget about the power of email marketing

Case Study-Diana M. Needham

And she knew she was losing clients!

For years Diana had been stuck. Diana is a marketing consultant. When she approached me, she had become more clear that her idealclient, those she loved serving, had changed. They had become more niched & Diana was attracting book authorsmore and more. But her language was broad. Here images were, well non-existent. And the authors tab on her website was barely visible.



And she knew she was losing clients!


Once applying what she had learned, going through my process, andlaunching her soul story brand, within one month, Diana was able to

connect with her soul client, that led to a conversation that immediately closed a sale for her $12,000 package.

As she has continued to tap into and walk in the essence and truth of

who she is, in her business, she has experienced a 3% quarterlyincrease in her revenue since launching in 2015.

She is relating and connecting with the right people. They can find her. She is clear and speaks her truth.




Closed a sale for her $12,000 package.


Let's Chat!

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10 reasons to take branding seriously · 2019-06-07 · promote these landing pages on social media...

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