10 reasons why social media monitoring matters
DESCRIPTION
In the current scenario, where competition is getting tougher day by day and your customers are socially active, you cannot afford to miss out on opportunities of reaching out to them. Social media monitoring is a must for every brand. Check out how... To know more about Social Media Monitoring through Simplify360, click here http://simplify360.com/socialmedia-monitoringTRANSCRIPT
With billions of tweets and updates every day on social media
platforms, one can easily wonder if anyone is listening.
It then becomes imperative for you to monitor your audience.
Listen and Act!
So here are 10 reasons why social media monitoring is necessary for
any brand!
The main purpose of your business is to interact with the TG. If your
communication doesn’t reach them, it is not worth it.
With social media monitoring you can keep a track of your customers. Trace not only if they have received your message but also get to know
if they have liked it!
Your business depends on the customer feedback. Are you making
a note of what they are saying?
Our role does not stop at conveying the brand message to the TG but it
starts from there. Social media monitoring can help you in gauging
their feedback on various social media channels across the globe!
Controlling negative comments is a big challenge on social media when it is shared with the entire world.
Monitor and control further damage in real time!
Social media monitoring is important as it tracks real time complaints. It is
very vital to not only pacify but also to respond to negative buzz at the right time, which can save you and your brand from a lot of future damage.
Social media monitoring becomes vital in tracking real time complaints.
What’s trending and what’s not can determine the success of your
business. Keep a watch!
You cannot work in silos. You need to know what is happening in the world to grow. And you cannot do
that alone without tracking the industry and competition! Study the trend and plan your future
campaigns accordingly.
Brand and business influencers play a major role in growth. Engage with them. Track their responses.
Do you know who is talking what about your brand? Which journalist
or blogger is influenced by you or can influence your business.
Through monitoring identify whose opinion matters the most to your
business and start following them.
Opportunities never knock, you have to observe and grab the right
one to make it happen.
Social media is like an ocean with information galore. To identify the
right TG, monitoring becomes imperative. Monitor them, know
their likes and dislikes and engage with them as per your business
needs.
Your competition is surely on social media, trying to convince your consumers. You need to keep a
tight watch to emerge as a winner.
Monitor what your customers are talking about your competition, what they like in them and what
they don’t. Your campaigns/ strategies are based on these
insights. From sales to development all answers lie in
this study.
In social media, the goal is to be proactive and by closely monitoring you can be the first in the business.
Learn what works in business by simply monitoring your customers, influencers and competition. Make
right strategies at the right time.
The most important reason to monitor is to find customers. Find
out who wants what.
Treat each person on social media as a potential customer. Track
them, monitor their actions and take relevant steps basis your
business requirements.
Social media is the best medium to find out people saying good things
about you in real time. Leverage this and convert them in to your
loyal customers.
Just identifying potential customers is not enough. You got to convert them in to loyal customers
by knowing their needs and constantly gauging them.
Conclusion: SOCIAL MEDIA MONITORING IS THE NEXT
STEP FOR BUSINESS GROWTH
To know more, click here http://simplify360.com/social-
media-monitoring
Prerna Jaswant Account Manager Simplify360 [email protected]
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Social Business Intelligence
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About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for
Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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