10 reasons you should be using content marketing
Post on 21-Oct-2014
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10 reasons you should be using content marketingTRANSCRIPT
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1100 RREEAASSOONNSS
YYoouu SShhoouulldd BBee UUssiinngg
CCOONNTTEENNTT MMAARRKKEETTIINNGG
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##11.. CCoonntteenntt MMaarrkkeettiinngg hheellppss
pprroossppeeccttiivvee ccuussttoommeerrss ffiinndd yyoouu wwhheenn
tthheeyy aarree sseeaarrcchhiinngg ffoorr iinnffoorrmmaattiioonn..
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##22.. CCoonntteenntt MMaarrkkeettiinngg lleeaaddss
ccoosstt 6633%% lleessss tthhaann lleeaaddss ffrroomm
ttrraaddiittiioonnaall ssoouurrcceess..
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##33.. YYoouurr ccoonntteenntt iiss aallwwaayyss wwoorrkkiinngg..
IItt iiss ooppeenn 2244//77.. IItt nneevveerr sslleeeeppss..
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##44.. CCoonntteenntt MMaarrkkeettiinngg bbuuiillddss ttrruusstt
bbeeccaauussee yyoouu ccaann ddeemmoonnssttrraattee
yyoouurr eexxppeerrttiissee..
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##55.. PPeeooppllee ccaann eeaassiillyy sshhaarree yyoouurr ccoonntteenntt
((aakkaa wwoorrdd--ooff--mmoouutthh))..
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##66.. CCoonntteenntt MMaarrkkeettiinngg hheellppss kkeeeepp
yyoouurr bbrraanndd ttoopp ooff mmiinndd ffoorr
pprroossppeeccttiivvee aanndd eexxiissttiinngg ccuussttoommeerrss..
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##77.. GGoooodd ccoonntteenntt sshhoorrtteennss
tthhee ssaalleess ccyyccllee bbeeccaauussee iitt hheellppss
ppeeooppllee mmoovvee ttoo ppuurrcchhaassee..
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##88.. CCoonntteenntt MMaarrkkeettiinngg ggiivveess yyoouu
mmoorree ccoonnttrrooll ooff wwhhaatt iiss bbeeiinngg ssaaiidd..
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##99.. CCoonntteenntt MMaarrkkeettiinngg ffiillllss ootthheerr
mmaarrkkeettiinngg cchhaannnneellss ee..gg.. ssoocciiaall mmeeddiiaa,,
aanndd eennhhaanncceess ootthheerr mmaarrkkeettiinngg
aaccttiivviittiieess ee..gg.. nneewwssppaappeerr.. ccuussttoommeerrss..
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##1100.. CCoonntteenntt
MMaarrkkeettiinngg bbuuiillddss
rreellaattiioonnsshhiippss wwiitthh
ccuussttoommeerrss aanndd iitt
hheellppss bbrriinngg yyoouurr
ccoommppaannyy’’ss
ppeerrssoonnaalliittyy oouutt
((ppeeooppllee lliikkee tthhaatt))..
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Content Grasshopper works with businesses to un-pack their
expertise and turn it into compelling content that gets customers to
take action. We help you produce enough content, that engages, in a
wide variety of formats and measure its effectiveness.
Visit us for more content marketing advice.
www.contentgrasshopper.com.au
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Slide #1. ‘Head In The Sand!’ is copyright (c) 2012 By Ann LIoyd and made available under a Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0).
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