10 saas startup pricing strategies

13
Brought to you by The science behind SaaS pricing strategies Brought to you by Gerry Claps (@gclaps) VP Customer Success

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Page 1: 10 SaaS Startup Pricing Strategies

Brought to you by

The science behind SaaS pricing strategies

Brought to you by Gerry Claps (@gclaps) VP Customer Success

Page 2: 10 SaaS Startup Pricing Strategies

10 SaaS Product Pricing Tips

Be scarce

1 Use round numbers

Use tiered pricing

Limit choices

Best plan in the middle

2

3

4

5

Use social proof

Offer discounts upfront

Simplify the checkout

Be different

6

7

8

9

Use simple language10

Page 3: 10 SaaS Startup Pricing Strategies

Use Round Numbers1

Page 4: 10 SaaS Startup Pricing Strategies

Use Tiered Pricing2

Page 5: 10 SaaS Startup Pricing Strategies

Limit Choices3

Page 6: 10 SaaS Startup Pricing Strategies

Best Plan in the Middle4

Page 7: 10 SaaS Startup Pricing Strategies

Be Scarce5

Page 8: 10 SaaS Startup Pricing Strategies

Offer Discounts Upfront6

Page 9: 10 SaaS Startup Pricing Strategies

Simplify the Checkout7

Page 10: 10 SaaS Startup Pricing Strategies

Be Different8

Page 11: 10 SaaS Startup Pricing Strategies

Use Social Proof9

Page 12: 10 SaaS Startup Pricing Strategies

Use Simple Language10