HOW DO YOU ENGAGE SHOPPERS ON A MOBILE DEVICE? TOP 10 TIPS

Mobile is now the main platform for online shopping:

Last summer,

55%of all online retail time was spent on a mobile

device.

2

Mobile is now the main platform for online shopping:

Last summer,

55%of all online retail time was spent on a mobile

device.

Four fifths

of these customers are using a phone, and the

rest a tablet.

3

So how do you join the party and get your

customers shopping on mobile devices?

4

Create a mobile app

5

allow people to refill orders (like Walgreens)

provide educational content and information

(like Mothercare)

or offer loyal customers coupons (like 7-Eleven)

We’ve all seen statistics that show not all mobile apps get used. But if you can provide truly useful functionality:

an app is a great way to ‘play into their hands’.

6

...and a responsive website

7

40%of people abandon a website that takes more than

three seconds to load.

8

Optimise images

switch to a faster web host if possible

and cut down on redirects to encourage shopping on mobile devices.

9

Remember search

10

When customers search for a product, make sure they find you. Nearly a quarter of paid search clicks now come from mobile devices

11

and half of all mobile search conversions happen within an hour.

SEO is key.

12

Stress security

13

Nearly four in ten shoppers are concerned about the security of buying online.

14

Reassure those who are shopping on mobile devices by highlighting your security features at the point of sale with prominently-placed logos such as Verified by Visa.

15

Highlight online reviews

16

More than three quarters of UK consumers check out online reviews before making a purchase.

17

And mobile users spend as much time reading customer reviews as they do

checking prices

18

tablet users even more.

19

Make them easy to find - and include a widget at checkout to encourage customers to leave them.

20

Use social media

21

70%of social media activity takes place on a mobile device.

Promoting deals, coupons and customer case studies here makes it more likely they’ll be read.

22

Offer coupons

23

Almost half of all smartphone users use coupons.

Offer a decent discount, making them time limited so that customers don’t forget all about them. This will increase the likelihood that they’ll start shopping on mobile devices.

24

Simplify payment

25

A two-step, mobile express checkout increases mobile sales conversion

by 30% and increases retailers’ incremental sales by 35%.

1 2

26

Integrate in-store

27

Got a bricks-and-mortar store? People that use their mobile phone during a shopping trip

spend

61% more than average.

28

Prominently placed QR codes that link to customer reviews can help make sure they’re spending that money with you, either in-store or online.

29

And offer local incentives

30

Timing your offers right can halt showroomers in their tracks. Geo-fencing allows you to send a promotional offer when a customer wanders near your

store - or a competitor’s.

31

So you’re mobile friendly, but are you customer friendly?

Reviews open up that dialogue with your customers. It’s free to get started!

Sign up today!

32