Segment your Audience

Business persons

Couples

Tourists

Families

Single

Market Analysis

Segment your audience based on the purpose of visit, i.e. leisure, business, or family vacation. This will allow you to evaluate the visit duration and plan to get the best ROI out of the paid media budget.

Booking behavior and habits within Asia in Q1 of 2015.

Seasonality, as it relates to your Hotel

Plan your hotel ad budget based on peak demand times or slower months.

BookingRevenue

Month

Wise Budget Allocation

Evenly distribute your budget across all relevant platforms.

PPC

DealsMobile

Website

Walk-ins

CRS

SEO Email

SocialMedia

SEM

Analyze the Marketing Funnel

It helps you get insight into your users behaviour so that you can optimize your marketing efforts at every stage of the funnel.

Right Ads to the Right Audience

Connect with your audience.The Right story,person,time.

Age

Define your target audience Gender

Education

InterestsOccupation

Location

Google Ad Extensions –Give Potential Guests More Reasons to Click.

Adding relevant information such as your address, phone number,more website page links, or a third-party review within text ads ALWAYS HELPS.

Retarget your audience - don't let your customers go. 7

Hotel

A prospective guestsearches for a hotel

Your Website

The guest findsyour website

The guest leaves yoursite without booking

Hotel Booked

The guest clicks your ad andarrives at your site ready to book

Brand Recall! The guest sees your adwhile surfing the web later

7 Your Landing Page

Your landing page is the first impression a potential guest gets of your hotel.Have a strong and visible call-to-action such as “Book Now” and “Reserve Now”.

Book Now ”“

Clear Navigation

Promos

Discounts

CTA(call to action)

Word-of-Mouth Advertising

An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.

92%Of people trust

recommendation from individuals whom they

know

72%Of consumers trust

online reviews as much as personal recommendations

Repeat the Process!

Research &Discovery Strategy

Data Collection

Track &Optimize

Implementation

Analyse Data

happymarketer

Reach out to us for a Paid Media Consultation atwww.happymarketer.com

orhello@happymarketer.com

Roshan SalianHead-Paid Media, Happymarketer

@roshan_ms