10 Social Media Facts

That Make You Go NUTS.

Money Making Machine : How Zappos Made Millions?

• Posted Numerous blogs and videos on Twitter• Encouraged employees to engage with customers on Twitter• Created a dedicated page for Twitter on the company website.• Created special Twitter tracking pages.

An electronic commerce company specializing in footwear.

Bought by Amazon for $1.2 Billion in July 2009.

Founded in 1999 and Funded by Sequoia Capital at early stage.

(c)2011 InRev Systems

1

Old Spice Races to the Top:Social Media to the Rescue

• Old Spice is now the number 1 body wash brand for men• In the 3 months after the campaign reached its peak, sales were up by 55%, reaching 107% in

the final month of the social media campaign

(c)2011 InRev Systems

2

The campaign included sending personalised video messages to social media fans and celebrities.

The company has managed to gather some pretty impressive stats that reveal that ‘Money is where the buzz is’.

Obama’s Massive Election Campaign

• The 1,799+ videos created during the campaign received 14 Million Views

• The Twitter Page garnered 1M+ Followers (now the number is 6M)

• The Facebook page gained 1M+ Fans (now the number is 17M)

• The campaign got 3 million online donors during the election

• 2 million people created profiles on my.barackobama.com

Leadership

Result : President of the United States

(c)2011 InRev Systems

3

Dell’s successful usage of Twitter

• Maintains over 30 Twitter accounts, each with over 1 Million followers

• Uses Twitter to – Sell, promote, and listen– Engage customers in a targeted way.– Offer Discounts and promotions at @DellOutlet– To Share News, tips and information relating to Dell's IdeaStorm at @IdeaStorm

• Maintains more focused niche twitter pages, to provide a more focused information, and eliminate noise.

• Dell discount account earned dell direct revenue of 1 Million dollars in a couple of months.

(c)2011 InRev Systems

4

Relevance to Business : Facebook Ad Vs Google Adwords

• Facebook can be highly targeted than Google Ads.• Facebook allows you to create community around your product and service.• Long term engagement through Facebook Ad.

CPC campaigns on Facebook were more effective and gave a better ROI than Google.

RajnishChief Business Officer

Althea Systems

(c)2011 InRev Systems

5

Social Media and Digital Marketing Budget on the Rise

• 102 Million people are online vs 96 million watching TV in India.• The number is expected to rise to a billion in next 10 years.• 3G revolution will fuel the incoming growth.

We spend 35% of marketing budget in Digital, and 25% of that in Social Media.

YateeshChief Marketing

OfficerAegon Religare Life

Insurance

(c)2011 InRev Systems

6

With only Social Media Marketing:Café Coffee Day is now A Billion Dollar Plus Company

• 1174 Café Coffee Day stall in India.• Plans to reach 2000 in India; 200 overseas.• Invested by group of investors lead by KKR on recent round of over USD 200M

We do only Social Media Marketing. No offline and nothing online outside of social Media.

K Ramakrishnan

Chief Marketing OfficerCafé Coffee

Day

(c)2011 InRev Systems

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Disclosure: Café Coffee Day is client of Simplify360.

Tech Blog That Just Went Viral - Everytime:Mashable Become World’s Leading Tech Blog in 5 Years

• Blog with more than 10 million views everyday.• Believed to be sold to CNN for over USD 200M• Went from zero to $200M revenue in 6 years

(c)2011 InRev Systems

8Pete and his team exploited Twitter to the limits. Riding on more than a million fans, every day few stories went viral.

Tata Docomo in Highly Competitive Market:Social Media helped them establish a vibrant Brand

• Tata DOCOMO had about 42.34 million users at the end of December 2010.• Around 9% Market Share in highly competitive Indian Telecom Market• Had over USD 2B in revenues in 2011

(c)2011 InRev Systems

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Excellent use of Social Media to position as the Technology leader and visionary company.

More than 8 million fans on Facebook, Tata Docomo has become a prominent brand for the Youth.

(c)2011 InRev Systems

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Slightly less than USD 4 Billion in Revenue in 2011, when the company was less than 10 years old.

Network itself:Needs no introduction

A Little about Us

Simplify360 enables organizations to effectively implement social media concepts in to core business functions.

Powered by Simplify360 AnalyticsTM, it extends a sophisticated and user-friendly environment to realize value via actionable intelligence.

Social Media Management SaaS Infrastructure

(c)2011 InRev Systems

Thank You.

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