10 social media tips for a university setting
TRANSCRIPT
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10 SOCIAL MEDIA TIPS
for a university setting
Patrick Powers | Webster University
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ALWAYS HAVE A PLAN
Why are we doing this?
What are we trying to accomplish?
Who is our audience?
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SEND ‘EM HOME
The website is the one and only place on the Internet where we
maintain total control.
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RESPECT PRIVACY
Not everyone wants you to see their embarrassing party pics … they also
don’t want to see yours.
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A PICTURE IS WORTH
1,000 WORDS
Photos in Facebook generate 10 times the amount of traffic as a post
limited by only text.
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DON’T SWEAT THE
SMALL STUFF
The bar for quality on a social network site is low. There’s no need to hire Annie
Leibovitz for photos.
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POST REGULARLY
How often do you check your own Facebook account looking for
something new?
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ANSWER EVERYONE
Participation in an community is the only way to grow. No one asks a question
hoping it goes unanswered.
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LET IT BE
Social networks have an unbelievable ability to self correct; censoring for the
good is always a bad idea
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EVERYTHING CAN BE
MEASURED
Facebook fans, Twitter click rates, total pageviews, user demographics,
traffic patterns
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HAVE FUN
Social networks are nothing more than people communicating online.
People are drawn to fun.