10 steps to building a viral video
DESCRIPTION
Interested in building a viral video, but not sure where to start? Have a look at 10 assets the most popular videos incorporated that helped them achieve awareness.TRANSCRIPT
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10 Viral Video Building Blocks
Finding Success on Camera
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Why Bother with Video?
Interest
Engagement
AwarenessIf a picture is worth a thousand words, video isworth 1.8 million words. Statistically.
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Most Successful Videos
Number of peoplethat said a video helped them makea purchasedecision.
The number of seconds you haveto capture interestin your video.
The increase in email conversionrates when videosare included in campaigns.
90% 51% 10
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Building Block #1 - Music
• Including music
increases
engagement.
– Background
– Overlay
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Building Block #2 - Surprise
• People love the
element of surprise.
– Shock
– Awe
– Scare
– Sensation
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Building Block #3 - Cute
• People love warm
and fuzzies.
– Kittens & Puppies
– Kids
– Rainbows
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Building Block #4 - Sex
• Sex sells. Use the
motivation of sex
appeal.
– Pretty people
– Provocative content
– Viewer sex appeal
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Building Block #5 - Humor
• Humor is one of the
easiest ways to
create virality.
– Parody
– Slapstick
– Conceptual
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Building Block #6 - Celebrity
• Including celebrities in
your strategy adds
some viral juice.
– Cast
– Subject
– Cameo
– Parody
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Building Block #6 - Celebrity
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Building Block #7 - Meaningful
• People respond to
emotional content.
– Touching
– Moving
– Sad
– Inspiring
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Building Block #7 - Meaningful
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Building Block #8 - Current
• Ride the wave of
other current events.
– Politics
– Community Events
– Pop Culture
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Building Block #9 – Build Influence
• Invest time in
relationships.
– Find similar channels
– Contact popular
authors
– Build lots of content
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Building Block #9 – Build Influence
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Building Block #10 – Keep it Short
• Attention spans are
close to nil, even if
you are interesting.
– Education: 3 to 5
– Promo: 30 to 90
seconds
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10 Building Blocks of a Viral Video
1. Music
2. Surprise
3. Cute
4. Sex
5. Humor
6. Celebrity
7. Meaningful
8. Current
9. Influence
10.Brevity
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Contact us
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@linkupmarketing
Linkup Marketing
Phone: +1 562 366 3539
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