10 steps to connecting with your best customers via facebook
DESCRIPTION
Facebook Class for Sacramento Metro Chamber of Commerce Business Builder Series, January 19, 2012. Given by Julie Gallaher, Get on the Map Local Search Marketing. For more info http://getonthemap.usTRANSCRIPT
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
Please Tweet or Facebook
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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I’m at @metro_chamber @facebook class with @juliegallaher @getonthemap #sacramentofacebooksmarties
Our Hashtag #sacramentofacebooksmarties
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
One BillionIn
August 2012
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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Your Mission: Connect with Your Best Prospects & Customers
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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Use Page not Profile
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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How do your best prospects react when you use a personal profile for your business marketing• Accept friend request but immediately hide updates 22%• Refuse friend request and be annoyed with the business 53%• Complain about businesses who can’t follow the FB rules 9%• No analytics or insights when you use a profile- how will you
ever know if it’s working?
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
9
Set Objectives
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What do you want Facebook to do for your business• Create a business image that is attractive for your business• Show up strong in Google and the other search engines• Customer Service• Sell your products or services• Reward your best customers• Sell Excess Inventory • Connect with other business in your area
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
8
Analyze
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• Facebook Insights• Google Analytics• Facebook Ad Reports• Third Party Platforms• Things You Should Do Facebook Page
Tip: With Facebook Reports, You need to create a system for storing the data – their platform just stores 28 days
Analyze
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
• Facebook Insights• Google Analytics• Ad Reports• Third Party Platforms
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
7
Use Tools
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• Time Management and Scheduling with Hootsuite• Create Editorial Calendar• Capture Email Addresses with Incentive• Contact Me• Analyze Your Engagement• Edgerank Checker
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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6
Network
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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• Invite Friends, Family, Business Associates• Be Reciprocal• Facebook Partner Page• Use Facebook as your business to Connect• Post on your friends and colleagues walls• Join Online Networking Pages• Sacramento Metro Chamber• Sacramento Likes• Support Roseville Rocklin Businesses
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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5
Customize Your Page
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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Don’t send non-fans to your wall Get on the Map Facebook WelcomeKershaw Cutter Ratinoff WelcomeUse great graphics – horizontal profile picture etc.Use Facebook Options & cool appsSacramento Zoo DealPartner Page, Free Newsletter, Work for Us
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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4
SEO
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Title & Category of Page are importantGoogle Advertising Agency SacramentoUse Keywords in Description & Info PageTitle Pictures before uploadingLink to your page from all other site you haveInclude your Facebook page in your SEO campaignsGet on the Map
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
3
Connect Offline
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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• Business Cards with link to Facebook page• Add Facebook link to your email signature• Mention Facebook in your TV, Radio & Print
Ads• Posters & Announcements at your store
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
2
Be Personal & Friendly
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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Social Media is SocialMake small talk, Compliment your fans, Say nice things about your CommunityWhy Do Users Like Brands on FacebookPublic Endorsement or a Brand, To get special offers & discounts, to be the first to know about new productsWhy Do Users Unlike Brands on FacebookNo longer interesting, publishes too often, publishes not often enough, too pitchy, no benefits for me
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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1
Advertise
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• Only 7% of fans will see your post in their newsfeed on an average post
• Advertising to friends of fans resulted in 687% of my target market seeing my post
• 100 Fans will get you seen 7 times on the timeline, but give you access to 15,000 using friends of fans
• My Advertising
Advertise
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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• Advertisement can link to your Facebook Page, your website, a youtube video, linkedin profile, anything that’s online
• Be creative with your targeting – do Frank Sinatra fans like steak? Do garden lovers need plumbing services?
• Test different ads – watch for ad blindness• Come to my Facebook Advertising Secrets class 1/31 http://
getonthemapsacramento.eventbrite.com
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
• 20 Years Experience helping small businesses with marketing
• Super Online Connector with personal network of over 12,000
• Started Get on the Map in May 2009• Former AT&T and California Chamber
Sales Rep
Julie Gallaher
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
• http://getonthemapsacramento.eventbrite.com• Tuesday, Jan 24 – Reputation Management• Tuesday, Jan 31 – Facebook Advertising Secrets• Tuesday, Feb 14 – Pinterest – The Hottest New Thing• Tuesday, Feb 21 – LinkedIn Intensive – Creating a Profile That
Makes MoneyClasses on Google+, YouTube, Foodspotting, Twitter and Foursquare coming this spring
Upcoming Classes
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
916-265-2521
• http://getonthemap.us• http://facebook.com/getonthemap• http://linkedin.com/get-on-the-map-local-search-marketing• http://linkedin.com/in/juliegallaher• http://twitter.com/juliegallaher• [email protected]• 916-265-2521
Connect with Me Online
Get on the Map Local Search MarketingAll Rights Reserved 2011/2012
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• Top 5 Things Restaurants Misunderstand About Social Media• New Verbs – Not just Likes, but Loves, Owns, Wants etc.• What Facebook Users Like• 20 Ways to Promote Your Facebook Fan Page• How to Create a Facebook Fan Page in 5 Easy Steps• Social Content Seeding for SEO
• Photo Credits• Arquera, NYClovesNYC, Yess, kevin dooley, practical owl, fotofrog, Dunny, Toni F,
Edgar Chambon, zest mainia
Links