10 Steps to Narrowcasting

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How to Make the Most of your Existing Connections

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NAR·ROW·CAST

verb (used without object)[nar-oh-kast, -kahst]

To aim a program or programming at a specific, limited audience or sales market.

Origin: 1770–80, for an earlier sense; narrow (broad ) castSource: Dictionary.com

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This is what we’re encouraged to strive for

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But what about these folks?

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Steps to Narrowcasting

• People followed YOU for a reasonFind out why they followed

• You followed THEM for a reasonGrow your network through their relevant connections

• Not everyone wants to re-engageFocus on those who do

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1. Research who you follow and what they are interested in broadcasting/talking about

2. Engage the followers you have by finding content of interest

3. Grow your network by tracking which of their followers engage with you or are of interest to you.

Extending engagement will continue grow your network.

RESEARCH + ENGAGEMENT = GROWTH

Steps to Narrowcasting

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Steps to Narrowcasting

Daily routine Start slow, 10 minutes per day One day, find new people to engage with Next day, engage with some of those people Set a goal of 5 new engagements per week at first Work your way to 5 new engagements per day

List creation (easy with the right tools)Schedule tweets to keep the momentum going

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List creation Many new tools help you keep track

• Knod.es, Nimble, oneQube Connect the dots

• Who led you to this new person?• What is their connection?

Schedule tweets to keep the momentum going

Steps to Narrowcasting

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Automate reminders and schedules, not connection/engagement.

Use Nimble to send you automated reminders to re-engage. Use IFTTT to automate transfer of content from source to Tweet buffer or other destinations. Use BufferApp to automate your posting schedule for general content, to keep the momentum going.

Steps to Narrowcasting

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Thanks and Keep in Touch

amy@amyvernon.netwww.amyvernon.net

www.Facebook.com/AmyVernon

www.Twitter.com/AmyVernon

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