10 suggestions for creative strategists
DESCRIPTION
10 Suggestions for Advertising Creative Strategists. Given at University of Oregon School for Journalism and Communications to Dave Koranda's Curiosity for Strategists class. Video after slide 21: Pay attention to human behavior: http://vimeo.com/2882229TRANSCRIPT
10 suggestions for creative strategists
Tuesday, February 22, 2011
Start at the beginning
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Rules are what the artist breaks;
the memorable never emerged
from a formula.
Tuesday, February 22, 2011
“You can say the right thing about a
product and nobody will listen.
You’ve got to say it in such a way that
people will feel it in their gut. If they
don’t feel it, nothing will happen.”
Tuesday, February 22, 2011
Know all the great work
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Learn to dissect, never to copy
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Master the art of stealing
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
See things from a creative perspective
and ask, “What could I do with that?”
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Forget everything you ever
learned about advertising
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek unexpected sources and
look below the surface
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Pay close attention to human behavior
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Read everything
Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek collisions
Tuesday, February 22, 2011
Tuesday, February 22, 2011
People
Tuesday, February 22, 2011
@malbonnington
@faris
@garethk
@thaz7
@melex
@lenkendall
@lenkendall
@conradlisco
Tuesday, February 22, 2011
Tuesday, February 22, 2011