10 things for a likeable 2018

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10 Things for a Likeable 2018


The “Big 5” of Social Media in HK | Landscape

Monthly Active Users of

Social Media Platforms

Source: Q3 2017 Results of Facebook, Twitter, LinkedIn, WeChat (Tencent), Weibo;

We are Social’s Guide to Digital and Social 2017

LinkedIn Advertising Platform; Facebook Audience Insight, Nov 2017;

5.5M

4M

2.5M

2.6M

1.6M

1.2M

1.2M

0.72M

0.55M

2,072M

980M

1,500M

800M

530M

376M

330M

178M

200M

“Big 5”

In HK


The Ever-growing Video on Social | Content

% of video continued to grow

So do varieties in video format

But video length did NOT grow

40% YoY Growth

Of Video Content*

Play to brand’s strengths

with creative videos

Bit-sized video

still preferred

*Source: Socialbakers;


Evolution of Live & Native Video @ LinkedIn | Content

No longer a one-person thing

More for KOL collaborationNative video arrives at LinkedIn


Enhanced User Generated Content | Content

Following Hashtagon Instagram brings brands more opportunities to curate and ride on user generated content (UGC)


Enhanced Social Experience via AR | Content

Messenger bot maintains constant conversation with customers, builds relationship and drives business results

Augmented Reality on social mediahelps brands excel in creative and interactive storytelling, enhanced live experience, product experimentation and O2O connection.


Bots: Next-gen Social CRM in AI era | Engage

Messenger bot builds relationship with customers, creates O2O connection, make payment convenient and drives business results

Brand Content Hub O2O Connection Payment Integration


Mini Programs: The Next E-commerce Breakout | Engage

WeChat Mini Programsmakes e-commerce more convenient than ever removing the hazards of registration, downloading apps and building scales.

Merchants

by Influencers

Group Deals for

As few as 2 people

Order in Mini Program

Pickup in Restaurant


Social x WhatsApp | Engage

WhatsApp for Businessopens another window for brands to tap into the traditionally “dark social” sphere, and provides another platform to build audience and maintain relationships.


Listening Going beyond Words| Insights

Visual Listeningbrings an additional layer of insights for brands to understand consumers, to track behaviours and identify edges

Popular Colors Packaging

Sentiment

Co-mentioning items


Social Profiling | Insights

Competitor Intelligence & Benchmarks

Activation & Acceleration

Awareness & Perception

Social Engagement

3rd Party Channels Branded Channels

Social Survey

An insight approach to effectively & strategically

Consolidate, Manage, Research & Strengthen

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10 things for a likeable 2018

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