10 things i learned from google and gertrude - my sotheby's institute of art lecture
DESCRIPTION
A lecture I gave at Sotheby's Institute of Art on June 10 2013 to share my learnings from working with Google (where I started in 2007) to founding Gertrude (www.gertrude.co).TRANSCRIPT
Sotheby’s Institute of Art
June 10 2013
Experience
Collecting
Social
Education
Access
Auction houseGalleries
Online marketplaces (new)
Art advisorsArt fairs
Publications
ClubsMuseumsUniversity
$60bn
$500Bn*
Who sells it today? Annual transaction volume
Value creation
Artwork
In the art market, buying artwork is just the tip of the iceberg
* Estimate. In the US alone, the nonprofit arts and culture industry annually generates over $135 billion in economic activity - Source: American Alliance of Museums
and Art is increasingly an intangible experience
Gertrude, Inc. Confidential & Proprietary 2013www.gertrude.co
July 2013 Meet Art
is a community of unique art experiences.
we started out by producing Salons - a showcase of what the perfect art experience should be. It is educational, social and you can meet the artist.
Gertrude, Inc. Confidential & Proprietary 2013
1 hour only
Gertrude, Inc. Confidential & Proprietary 2013
10 artworks or under
Gertrude, Inc. Confidential & Proprietary 2013
40 guests or under
Gertrude, Inc. Confidential & Proprietary 2013
1 curator leads the discussion
Gertrude, Inc. Confidential & Proprietary 2013
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Gertrude, Inc. Confidential & Proprietary 2013
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10 things I learned from Google and Gertrude
#1 the information exponential
#2 life on the screen & life in the real world
“we want to solve big problems using technology”
In October 2010, for example, they invested in a major offshore wind power development to assist the East coast power grid,(...) A week earlier they introduced a car that, with "artificial intelligence," can drive itself using video cameras and radar sensors.(...)They are trying to get companies to create innovative solutions to increasing the world's energy supply (..) investors in Tesla Motors.
#3 building things is important
1. LEARN HOW TO MOCK-UP WHAT YOU WANT TO CREATE (DESIGN)2. START LEARNING HOW TO CODE (BUILD)3. UNDERSTAND HOW TO GATHER, ANALYZE, AND SHARE DATA (TRACK)4. HONE YOUR REAL-WORLD WRITING SKILLS (WRITE)5. EXPERIMENT RUNNING ONLINE ADVERTISING CAMPAIGNS (PROMOTE)
#4 collecting is a social act
how those in power define aesthetic concepts such as taste.
#5 users vs collectors
#6 Storytelling
#7 Mobile
mobile internet traffic will surpass desktop internet traffic by 2014
source: Morgan Stanley
#8 a brand you love
Artnet, artspace, artsicle, artstar, artsy
launched 2008
#9 Art is magic
#10 things I haven’t learned yet
Help me build the pitch for your favorite tastemaker to curate Salons with Gertrude
1. Information growth is exponential: why learning everything is useless and knowing
where to look is useful.
2. Life on the screen & life in the real world - technology should be about making
beautiful things happen in real life.
3. Building things is important: what you should start learning now because you are not
learning it at school.
4.Collecting is a social act, understand it.
5.Users, collectors - how they are different.
6.The Power of storytelling and how digital can help.
7.Mobile is everything desktop is disappearing .
8.A brand you love, you trust, you connect to.
9.Art is magic and magic happens in details.
10.Things I still haven't learned and I need to learn from you.
