“10 things not to say to your CMO”

From the Marketing Nation Summit (Las Vegas)

May 11th, 2016

Based on Bryan Semples’ talk

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+ 7500 attendees

+ 100 latest marketing trends talks

Will Smith, Alison Levine,

Gary Briggs,…

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# 1

“Happy Friday”

What the CMO hears:

I don’t like working here and I can’t wait for the weekend

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# 2

“The event was great”

What the CMO hears:

I ordered chairs, sat behind a table and took badge swipes

handing out $10 goodies

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# 3

“Happy Monday

(sarcastic)”

What the CMO hears:

My happy weekend is gone and now I am back working for

you L

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# 4

“Let’s brainstorm on

that”

What the CMO hears:I don’t want to work on this, so I am going to lock you in a room for an hour and make you do it

for me.

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# 5

“Don’t worry”

What the CMO hears:

You should worry

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# 6

“I am in charge of strategy”

What the CMO hears:

I don’t do anything.

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# 7

“I am the support for

project ___”

What the CMO hears:

See #6

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# 8

“In my opinion ___”

What the CMO hears:

I hope that for once I will see the data that supports this

opinion

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# 9

“I will put something on

your calendar”

What the CMO hears:

You just lost an hour

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# 10

“Sales isn’t ___”

What the CMO hears:

I have a poor relationship with the people at sales

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