facebook.com/SearchGuys twitter.com/SearchGuys

Online Marketing Experts

1300 723 618www.thesearchguys.com.au

1. Local Phone Number & AddressDo you have your local phone number and address on every page? This is a simple and strong signal to the search engines informing them of the company’s location; which is key in any local SEO campaign.

We recommend placing this information in the footer of your website.

2. Embed A Google Places Map On Your ‘Contact Us’ PageA ‘Contact Us’ page is one of the most visited pages on your website, it needs to clearly display all your business contact details. Embedding a Google Maps image on this page will be especially useful for mobile visitors allowing them to ‘navigate’ right to your front door!

3. Add Images & Video To Your SiteOnline browsers consume images and video much more easily than chunks of text. Adding this sort of rich media to complement your existing content will boost your customer enquiries.

4. Complete Your Google Places ListingGoogle Places is a local business directory administered by Google through their Google Maps service. If you haven’t already, claim and optimise this free listing including images & descriptive text.

5. Gain Customer ReviewsCustomer reviews are key to online social marketing; your business should be collecting reviews and publishing them on your website. Don’t just stop at gaining reviews on your website, there are plenty of third party websites that accept local business reviews (Google Places, Yellow Pages etc)

10 Things You Can Do Right Now To Help Your Local SEO

facebook.com/SearchGuys twitter.com/SearchGuys

The Search Guys are Local Business Marketing Experts - visit our

blog for more tips on maximising your local business or call on

1300 723 618 if you’d like us to help you with your local business

marketing - blog.thesearchguys.com.au.

Online Marketing Experts

1300 723 618www.thesearchguys.com.au

6. Unique Offers & Clear Call To ActionsWebsite visitors need a reason to contact your business, if there is no attempt at incentivising this action they will move onto a competitor’s site. Unique offers need to be complemented with a clear call to action ensuring frictionless contact between a potential customer and your business.

7. Page Titles & DescriptionsStrange things can happen with websites which may duplicate content or leave a page description blank. Each page needs to have both a unique title & descriptions that accurately reflects the content of the page.

8. Add Keywords Intelligently Throughout Your WebsiteThe addition of keywords throughout your website will assist in signalling to search engines what you want each page to the ranked for. For a local business the addition of location keywords

9. Consider Going SocialOnline social media is here to stay, and has a strong signally impact on search engines to have greater rankings. Consider where your target audience spends their time online and jump into the conversation to boost your brand visibility and search rankings.

10. Install Google AnalyticsGoogle Analytics is free software that allows you to analyse your website visitors, including where they are coming from and what they are doing on your website. Understanding this behaviour is key to success in the online world.