10 things you (probably) didn’t know about Punch!

Andy Slee Punch Buying Club Director

For those I haven’t met…

Number 1

We’re changing…..

1. We’re changing … ...

“The most trusted and best value Pub Partnership Business”

Not just another mission statement

Not where we are now

Will drive fundamental change

Core Estate Review

BRM Role

Ready for Business

New Lease Agreement

Punch Buying Club

Recruit theRight Partner

New Lease Agreement

Completed

Ongoing

Roll Out

Live

E-Commerce Roll-out

Roll Out

Code of Practice New Lease Agreement

Live

1. We’re changing … ...

Our new lease links rent and beer price transparently

Number 2

2. Our New Lease AgreementPA3

10 years +

£100

£29,700

£60 / barrel

FOT

20%

Direct access to FOT cask ale

None unless partner requests

CPI

Yes

Yes

Yes

Yes

Yes

PA2

10 years +

£160

£39,740

£20 / barrel

FOT

20%

Direct access to FOT cask ale

None unless partner requests

CPI

No

Yes

Yes

Yes

Yes

PG2

Length Of term 5 years

Tied product discount / barrel £65

Indicative headline rent £24,200

Volume Gowth incentive None

Minerals Tie Yes

Deposit required 25%

FOT cask ale provision No

Rent review None

Inflationary provision CPI

Brulines Yes

On line trading No

Machines FOT option No

World Beer range inc pricing No

Assignable? No

What does this mean for you?

BOGOF Cask AleProvision.For every cask ale pump bought through New Lease, Punch Partners get one free of tie.

Number 3

New marketing plan has Cask Ale at its heart …..

“Only Punch Can do” – our planRoad Shows

Run 11 Spring Sales FairsIn targeted locations

Non-Beer

Develop an easy to sell& competitive non beerscheme

Partner Development

Trial local partner nights

Technology

Develop & expandwww.punchbuyingclub.com to 3,000 Partners

Darts / Quiz

Generate 12kPub nights via UKs biggest Darts & QuizCompetitions

??

Cask Ale (day to day + festivals)

•Be

Become best in class at Cask Ale

Technology

Develop & expandwww.punchbuyingclub.com To 3,000 Partners

Non-Beer

Develop an easy to sell& competitive non beerscheme Road Shows

Run 11 Spring Sales Fairs in targeted locations

Partner Development

Trial local partner nights

Cask Ale (day to day + festivals)

Darts / Quiz

Generate 12kPub nights via UKs biggest Darts & QuizCompetitions

??Become best in class at Cask Ale

Technology

Develop & expandwww.punchbuyingclub.com To 3,000 Partners

Non-Beer

Develop an easy to sell& competitive non beerscheme Road Shows

Run 11 Spring Sales Fairs in targeted locations

Partner Development

Trial local partner nights

Cask Ale (day to day + festivals)

Darts / Quiz

Generate 12kPub nights via UKs biggest Darts & QuizCompetitions

??Become best in class at Cask Ale

We have many ways of getting to Partners

PARTNER

Trade Shows

BRMs / PDMs

Partner Nights

Third Party Reps

Marketing Publications etc

Autumn

Spring

Weekly Call

Telemarketing

Weekly Order

Top up Shop

Top up Shop

E-BIZ

TELESALES

POSTALCOMMS

FACE TO FACE

Catering Execs

Number 4. Our Partners have access to 150+ cask ales pa

Core Range

50 108

Number 5 We are committed to listing your brands

20

x 9g per week per depot

Number 6. Aim to be Cask Marque’s biggest customer

813

Number 7

In dialogue with

Number 8

We’re committed to running 650 Pub Festivals in 2011

8. Plans for 650+ Beer Festivals

PunchMarketing

Number 9www.punchbuyingclub.com

Now has 1300 partners

Industry leading cask ale lead times

Number 10. Punch – SIBA status

Summary