10 tips and tricks for social media success
DESCRIPTION
10 Tips to Social Media Success looking at developing your strategy, measuring your impact andTRANSCRIPT
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10 Top Tips & Tricks forSocial Media Success
Josh HooleCircuit Rider Development Manager, Communities 2.0
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What we’ll cover
1. Recap of Social Media2. Plan Your Strategy3. Brand Your Elements4. Measure Your Success
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Your Organisation – Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
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Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently to
and with your service users/members/customers online
3. Reach more people by ‘going to where they are’
4. Drive relevant traffic to your website
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One Simple AimMobilise the right people
to take the right actionat the right time
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Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
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5 Things Your Strategy NeedsAlign to Your Business Plan
• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
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5 Things Your Strategy NeedsKnow Your Audience
• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
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5 Things Your Strategy NeedsSet Goals and Measurements
• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress
Measure, Measure, Measure
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5 Things Your Strategy NeedsSource Stories and Lightweight Media
• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the
table?
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5 Things Your Strategy NeedsIntegrate Your Efforts
• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
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Also think about…• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations doing?
Over to youGo through YOUR Strategy Basics
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Coffee
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Brand It All Up
• Integrate your efforts
• It’s your organisation, not YouTube’s!
• Align look and feel across all tools
• Simple changes = large impact
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Brand It All Up Cleanstream Carpets - Carpet Tile Recycler
How to
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Brand It All Up
You show me yours
Showcase YOUR Social Media
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Lunch
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Measure, Measure, Measure Meaningful Metrics
• Set realistic goals and a Measurement
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs, RSS Subscribers
Increase Blog comments Average # comments/posts
Visitors to stay longer on site
Stick rate, average time on site
Increase action # petition signatures
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Measure, Measure, Measure Meaningful Metrics
• Use Google Analytics to see whose Tweets link to you • Keep track of traffic referrers using Google analytics• Discover the big influencers who drive traffic to you?
• Track them and give them some love• Bring them closer in
• Facebook Insights for FB activity and measuring audience• TweetReach shows the, erm, reach of your tweets (!)
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Google Analytics
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Google Analytics
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Facebook Insights
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So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
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Any Questions? ?
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