Create Better Marketing Pieces!

10 tips in 20 minutesMarch 14, 2014

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1. Clear Call to Action

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Hubspot: 101 Examples of Effective Calls to Action

http://cdn2.hubspot.net/hub/53/file-13222290-pdf/docs/ebooks/original%20files/hbebook20120307.pdf

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2. Short > Long

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Copyblogger: The Long and Short of Copywriting

http://www.copyblogger.com/the-long-and-short-of-copywriting/

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3. Pictures > Text

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Slidecomet: Presentation Design Tips from the Masters

http://www.slideshare.net/slidecomet/presentation-design-techniques-from-the-masters-by-slidecomet

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4. Use color!

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Fast Company: The Science Behind Colors in Marketing

http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

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5. Use heat mapping

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Free and Low-Cost Heat Mapping Tools

http://www.paulolyslager.com/heatmap-hot-or-not/

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6. THEIR voice, not yours

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Spark blog

http://getmespark.com/do-you-know-how-to-be-a-member/

http://getmespark.com/my-members-dont-read/

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7. Proofread

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Need help? Grammar Girl to the rescue!

http://www.quickanddirtytips.com/grammar-girl

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8. Fonts

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Smashing Magazine: What Font Should I Use?

http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/

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9. Integrated Campaign

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Webby Awards: Top Integrated Campaigns

http://winners.webbyawards.com/2013/interactive-advertising-media/campaign-categories/integrated-campaigns

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10. Have some fun!

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Hubspot: 10 Most Remarkable Campaigns EVER

http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top-10-Most-Remarkable-Marketing-Campaigns-EVER-Slideshow.aspx

Keep in touch!

Elizabeth Weaver Engel, CAECEO & Chief StrategistSpark Consulting@ewengelewengel@getmespark.com202.468.3478

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