10 tips for effective seo

43
<10-tips /> = 20’ SE O ForestView’s 1 st Affiliate Marketing Master Class EFFECTIVE

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Affiliate Marketing is Performance based Marketing at its best. That is why it is an industry clearly on the rise. In this presentation, which was delivered at ForestView’s Master Class that took place on July 5 in Athens, Greece, you’ll find 10 insightful tips on how to improve your SEO effectiveness. Enjoy!

TRANSCRIPT

Page 1: 10 Tips for Effective SEO

<10-tips /> = 20’

SEOForestView’s 1st Affiliate Marketing Master Class

EFFECTIVE

Page 2: 10 Tips for Effective SEO

ForestView’s 1st Affiliate Marketing Master Class

<Me>

SEO since 2007International SEO projects

Most competitive industries (Travel, Gaming, Banking, IT)

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ForestView’s 1st Affiliate Marketing Master Class

SEO

AFFILIATEMARKETING

YOUR BIGGEST GROWTH WEAPON

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ForestView’s 1st Affiliate Marketing Master Class

Follow the Updates

<tip-01 />

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Penguin 2.0Google Who?

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ForestView’s 1st Affiliate Marketing Master Class

PR 5

Pages Indexed in Google: 1.940

Pages Indexed in Bing: 2.040

Link Domains: 64

Page Authority: 47

Sitemap: No

Domain Age: 02/10/2008

Crawled: 153 times

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ForestView’s 1st Affiliate Marketing Master Class

PR 4

Pages Indexed in Google: 525.000

Pages Indexed in Bing: 2,450

Link Domains: 162

Page Authority: 51

Sitemap: Yes

Domain Age: 07/11/2006

Crawled: 191 times

Page 8: 10 Tips for Effective SEO

ForestView’s 1st Affiliate Marketing Master Class

PR 5

Pages Indexed in Google: 1.500

Pages Indexed in Bing: 70

Link Domains: 346

Page Authority: 58

Sitemap: No

Domain Age: 02/02/2001

Crawled: 1.084 times

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ForestView’s 1st Affiliate Marketing Master Class

Code Optimization

<tip-02 />

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Mind your TIME

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ForestView’s 1st Affiliate Marketing Master Class

Croup out excess white space

Use the best file format

Use JPG for detailed images – 32K

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ForestView’s 1st Affiliate Marketing Master Class

Content Delivery Network (CDN)

http://aws.amazon.com/s3/

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ForestView’s 1st Affiliate Marketing Master Class

Keywords Research<tip-03 />

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Creative Writing

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ForestView’s 1st Affiliate Marketing Master Class

1. Meta-Description = Empty

2. Meta-Keywords = Too many keywords

3. H1 tag = Empty or used for the Logo

4. Whole paragraphs = Used as anchor text

Usual issues on Publishers/Affiliate sites

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ForestView’s 1st Affiliate Marketing Master Class

• Good Case: www.mynextcar.gr

• Optimized for: ‘μεταχειρισμένα αυτοκίνητα’

• Ranks: 3rd for the selected keyword

Meta-Description

Ο ταχύτερος τρόπος να βρεις μεταχειρισμενα αυτοκινητα.

Με την εγγυήση των περιοδικών 4Τροχοί και Autobild μπορείς να καταχωρήσεις

και να ψάξεις μεταχειρισμενα αυτοκινητα με ένα μόνο κλικ!

Length: 187 characters

Headings

<H1>: Μεταχειρισμενα αυτοκινητα<H2>: Μεταχειρισμενα αυτοκινητα στην Αθηνα<H2>: Μεταχειρισμενα αυτοκινητα στη Θεσσαλονικη<H3>: mynextcar.gr - Μεταχειρισμένα αυτοκινητα με ένα μόνο κλικ!

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ForestView’s 1st Affiliate Marketing Master Class

Rich Snippets<tip-04 />

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Add some DETAILS

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ForestView’s 1st Affiliate Marketing Master Class

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ForestView’s 1st Affiliate Marketing Master Class

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ForestView’s 1st Affiliate Marketing Master Class

Content Marketing

<tip-05 />

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Its about Standing Out

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ForestView’s 1st Affiliate Marketing Master Class

Types of Content

- Text- Images- Videos- Infographics- Audio- PDFs- Podcasts- Slideshows

Why do I need good content?

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ForestView’s 1st Affiliate Marketing Master Class

Viral Content<tip-06 />

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Its aboutImagination

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Use Pinterest to Drive Traffic

ForestView’s 1st Affiliate Marketing Master Class

34 repins5 likes

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ForestView’s 1st Affiliate Marketing Master Class

Link Building<tip-07 />

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Choose Partners

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ForestView’s 1st Affiliate Marketing Master Class

ACTUAL INTERNET LINK PATTERN - EXAMPLE

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ForestView’s 1st Affiliate Marketing Master Class

Social MEdia signals

<tip-08 />

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Be Likeable!

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ForestView’s 1st Affiliate Marketing Master Class

Mobile Optimization

<tip-09 />

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Be adaptive!

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ForestView’s 1st Affiliate Marketing Master Class

Use your Tools<tip-10 />

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Its about craftsmanship

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Tools URLs

https://developers.google.com/speed/pagespeed/insights

https://adwords.google.gr/

http://www.google.com/webmasters/tools/richsnippets

http://www.opensiteexplorer.org/

ForestView’s 1st Affiliate Marketing Master Class

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ForestView’s 1st Affiliate Marketing Master Class

+Extra <tip-11 />

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People don’t share commercialsthey share EMOTIONS

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Helpful URLs

• http://www.forestview.eu/en/services/search_engine_optimization/