10 tips for finding your tone of voice
DESCRIPTION
Presented at the Twitter #FurtherFast event on 12th Feb. See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice Visit: http://tmw.co.uk Follow: @themarkcarroll @TMWagencyTRANSCRIPT
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10 TIPS FOR FINDING YOUR TONE OF VOICE
@TheMarkCarroll
@TMWagency
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FIRSTLY...
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HERE’S 4 OF MY FAVOURITE RECORDS
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NAS - NAS IS LIKE
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DISTURBED - GET DOWN WITH THE SICKNESS
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JOHN B STALKING YOU ON MYSPACE
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DRAKE - HOLD ON WE’RE GOING HOME
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WHAT DO ALL THESE
TRACKS HAVE IN COMMON?
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NOTHING!
TIP #1 - CONSISTENCY = IDENTITY
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I WAS ASKED TO DO THIS QUITE LAST MINUTE...
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“GOOD ARTISTS COPY, GREAT
ARTISTS STEAL”some guy
TIP #2 - STEAL LIKE AN ARTIST
(IN MODERATION)
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REMIXING THE POPULAR
PRO TIP FORMAT
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THE LYNX SPIN ON ICONIC IDENTITY
AND OCCASION
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LESS IS MORE...
TIP #3 - BEING SUCCINCT
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“As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for
Twitter’s succinct messages”
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FASHION?BEAUTY? MUSIC?CAR?
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FOOD...
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This should have been no.1
TIP #4 - KNOW YOUR AUDIENCE
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LYNX FLORA MAGNUM
18-24 year old males
25-34 year old females
18-24 year old females
GirlsGaming
Technology
FoodHealthFamily
ChocolateFashionPleasure
BRANDS
AUDIENCE
INTERESTS
UNIQUE TONE
HELPFUL MUM
SAVY PLEASURE SEAKER
COOLER OLDER BROTHER
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IF YOU’RE ASKING “HOW DO WE TALK ABOUT IT?” FOR TOO LONG, MAYBE YOU
SHOULDN’T...
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DON’T GET STALE
TIP #5 - KEEP EVOLVING
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IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT...
TRUE, BUT IT’S STILL WHAT YOU SAY.
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DAFT PUNK
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COMEDYCOMPS
HINTS/TIPSOCCASIONS
VINEPRODUCTS
TRENDSCOLLABORATION
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ACCESSORISE WITH
CHARACTERS, LIKE TOAST
HERE
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GOT OVER THAT
QUICKLY AND MOVED ON TO
BREAD...
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ACTIONS SPEAK LOUDER THAN
WORDS
TIP #6 - DO SOMETHING!
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LOWES FIX IN SIX
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BEING NOTICED ISN’T ENOUGH
TIP #7 - ADD VALUE
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QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED
PIECE OF LIGHT ENTERTAINMENT
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REMEMBER YOUr ROOTS
TIP #8 - DON’T REINVENT THE WHEEL
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TONE AND PERSONA
MIGHT ALREADY BE WAITING...
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NO COMPLIMENTS
TIP #9 - IT’S NOT ALL ABOUT YOU
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CONVERSATIONCOMPLIMENTS
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YOU’RE TALKING TO HUMANS
TIP #10 - EVERYONE IS DIFFERENT
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HE NEEDS TO BE DEALT WITH DIFFERENTLY
TO THIS GUYAND THIS GUY
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DEDICATED CUSTOMER SERVICE, USEFUL.
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DON’T AVOID THE CONVERSATION,
JOIN IT.
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10 TIPS FOR FINDING YOUR TONE OF VOICE
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CONSISTENCY = IDENTITYSTEAL LIKE AN ARTIST (IN MODERATION)
BE SUCCINCTKNOW YOUR AUDIENCE
DON’T GET REPETITIVE, KEEP EVOLVINGDO SOMETHING
BEING SEEN ISN’T ENOUGH, ADD VALUEDON’T REINVENT THE WHEEL
IT’S NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT
10 TIPS FOR FINDING YOUR TONE OF VOICE
TWEET ME!