10 tips for google success - travel bloggers unite - porto
TRANSCRIPT
10 Tips for Google Success
Hey, I’m Scott
I’m from Scotland (if you haven't guessed)
I Drive Fast Beetles
And I’m a bit of a geek
Top 10 Tips For Travel Bloggers
TIP 1
Make Sure Google Can Index Your Content
Plugins Like All-In-One SEO Do This
Which Leads to This
And This
The Solution is easy
Install WordPress SEO Plugin by Yoast
Features Of WordPress SEO
• Full Documentation and Walkthrough• Auto Generated Sitemap files• Customisable Post Titles and Meta Descriptions• Solves Canonical Issues• Clean Code• Makes it Easy to Connect Blogs With Google WMT
Google WMT Gives us Information
TIP 2
Research What People Are Searching For
Google Keyword Tool
Google Insights
Google Suggests and Related Search
TIP 3
Write For A Wider Audience
THERE ARE LOTS OFOPPORTUNITIES
OUTSIDE TRAVEL JOURNALS
Hotel Reviews
Attraction Reviews
Restaurant Reviews
You Guys Write Stuff Like
This Already
But Don’t Blog Reviews
Blog Posts Will Always Die Over
Time
Static Pages Have A Better Chance
Of Ranking In Search Engines
So Keep Your Journal Separate
From Your Reviews
TIP 4
Use Affiliate Links Strategically
You Can Learn From The Big Boys
Or You Can Do It The Easy Way
People Cant Resist Big Buttons
We All Love Being Told What To Do
Book Now
Order Now
Add To Cart
Get Your Quote Now
Search for Latest Prices
Book NowAdd To Cart
So Use It To Your Advantage
Use Buttons With Clear Call To
Actions
But Remember to “nofollow” The
Affiliate Link
Or Google Might Hate You
TIP 5
Don’t Let AdSense Ruin Your Content
Sites Like This Got Penalised By Panda
Ads Above the Fold
Panda’s Love Great Content But Hate Ads
Think of It This Way
If You Went To A Website And All You Could See
Was Ads
Would Your Trust It?
The Exception Prove the Rule ;)
TIP 6
Entice People To Visit Your Site
Star Ratings Make You Look Important
But Its Still Hard To Stand Out
If We Add Google Authorship To
This….
We Get A Deadly Combo
We Get A Deadly Combo
There Is An Additional
Benefit To Using Google
Authorship
You Appear At The Top Of Your Friends Search
Results With No Extra Work
Your Friends Seeing Your
Picture Almost Guarantee's A
Click
“Just One More Thing”
Lazy SEO’s Copy Title Tags
Make Your Title Stand Out
TIP 7
Ensure Visitors Share Your Content
Increase The Amount Of Time
Social Buttons Are Displayed
Digg Digg Floating Display Is Great For This
Trust Me It Works
TIP 8
Get Yourself Extra Clicks From Image Search
Optimising Images For Search
Is Easy :D
Ensure That All Your Images Have The Following….
Alternative Text
Title AttributeImage Name
Keywords In:
Its Easier To Rank Images In Crowded Spaces
TIP 9
Watch How You Link To Other Websites
Even If You Get Offered Money For It
Learn To Say No And Suggest Alternative Methods
Because Links Like This Will Get You Penalised
Keep It Natural And Editorial
TIP 10
Don’t Obsess Over SEO
OVERVIEW
• Make Sure Google Can Index Your Content• Research What People Are Searching For• Write For A Wider Audience• Use Affiliate Links Strategically• Don’t Let AdSense Ruin Your Content• Entice People To Visit Your Site• Ensure Visitors Share Your Content• Get Yourself Extra Clicks From Image Search• Watch How You Link To Other Websites• Don’t Obsess Over SEO
Questions?P.S Follow me on Twitter @Scott_McLay
Additional Stuff
WordPress Plugins
• General SEO - WordPress SEO• Star Ratings - Author Post Ratings• Google Authorship - Gunner Technology Authorship• Social Sharing – DiggDigg• Website Load Speed – W3 Total Cache• Backups – WordPress Backup to Dropbox• Broken Links – Broken Link Checker• G Analytics - Google Analytics for WordPress
Resources
• Google Panda - http://mz.cm/iTJ4AE• Google Penguin - http://bit.ly/JcQyQQ• CTR Improvements - http://bit.ly/HnHU3v• W3 Total Cache Guide - http://bit.ly/aeAo3w• Keyword Research - http://mz.cm/f3iSxA• AdSense Post Panda - http://mz.cm/rGRnnZ• Using Affiliate Links - http://bit.ly/cmZUrS