10 tips for using social media to engage volunteers
DESCRIPTION
TRANSCRIPT
Connecting Great Ideas and Great People
www.asaecenter.org
Content Leaders: Jessica Medaille, International Society for Technology in Education Jennifer Ragan-Fore, International Society for Technology in Education
10StepsforUsingSocialMediatoEngageVolunteers
August 16, 2009, 3:15 pm Tweet this session: #asae09 lr1
10StepsforUsingSocialMediatoEngageVolunteers
• Novirtualopportuni<es• Noshort‐termassignments• Loca<oninconvenient• Concernaboutexpense/lossofincome
• Don’tknowothervolunteers
• Noopportuni<esfornetworking
BarrierstoVolunteering
fromDecision to Volunteer,page103
ExamplesofVolunteerOpportuni<es
• Leadingmonth‐longbookclubdiscussionsonourwikiorNing
• Servingasorganiza<onal“docents”inSecondLife
• Gree<ngnewmembersofourNingeveryfewdaysforamonth
• Short‐termguestblogging
• Offeringaninformal“UStream”liveeventformembers
• Pos<ngnewsitemstoFacebook
• OrganizingaspeakerseriesinSecondLife
AnnualConference
TechnologyStandards
20,000individualmembers85,000affiliatedmembers
VirtualCommuni<esBooks
Educa<onAdvocacyPeriodicals
WhatWe’llCover:
Sec$on1:Prepareyourorganiza$on
Step1:Assessyourorganiza<on’sreadinessStep2:Educatetherestofyourorganiza<on
Step3:Establishguidelines&orienta<on
WhatWe’llCover:
Sec$on2:ThinkDifferent
Step4:RemovethebarriersStep5:Understandtheculturalshi_s
Step6:MaketheinvisiblevisibleStep7:Iden<fyyourchampions
WhatWe’llCover:
Sec$on3:AvoidthePi>alls
Step8:BuildincheckpointsStep9:Holdthemaccountable
Step10:Givegooddirec<on
Sec<on1:PrepareyourOrganiza<on
Step1:AssessyourReadiness
How does this fit with your mission?
How will you measure success?
Step2:Educatetherestofyourorganiza<on
Help the rest of your org iden:fy appropriate volunteer opportuni:es
Ques<onstoAsk:
• Whatsocialmedianeedsandopportuni<esexist?• Whichsocialmediatoolsandchannelsareyourmemberscurrentlyusing?
• Whatskillsorknowledgeareneededtocontribute?• Whattypeoforienta<onwillneedtobedesignedandwhowilldoit?
• Howlongshouldtheappropriatevolunteerhavebeenamember?
• Howmuch<meisavailabletomanagethevirtualvolunteer(s)comple<ngtheproject?
• Howlongwillittaketocompletetheproject,oristhisanongoingproject?
Step3:EstablishGuidelines&Orienta<on
Create a Code of Conduct
IssuestoCover:
• Howavolunteer/communityleaderwillbeiden<fiedwithinthecommunity
• Howavolunteerwilldifferen<atebetweencommentsthatrepresenthisorherownopinionsvscommentsthatrepresenthisorherroleasavolunteer.
• Whatthevolunteercanandcannotsayonbehalfoftheorganiza<on
• Howthevolunteerhandlesescala<ngornega<vecommentsorsitua<ons(whatheorshecanhandlevswhatshouldbele_tostafforvolunteerleadership)
Consider how well you know these volunteers
Break the work into chunks
Be flexible
How will these volunteers fit?
Make the value proposi:on clear
Clarify your organiza:on’s mission
Tap your volunteer leaders to reach out to new poten:al volunteers
Sec<on3:AvoidthePikalls…
Step8:BuildinCheckpoints
Step9:Holdthemaccountable
Strike the right balance
Step10:Givegooddirec<on
Watch out for volunteers who take themselves too seriously
Atyourtables
Take5minutesanddiscuss3waysthatyouthinkyoucouldintegratesomeoftheseopportuni<esintoyourownorganiza<ons.
Ques<ons?
www.asaecenter.org
Contact Information
Jennifer Ragan-Fore Director of New Media & Member Communities International Society for Technology in Education [email protected] Twitter/LinkedIn/Facebook: raganfore
Jessica Medaille Senior Director of Membership Development International Society for Technology in Education [email protected] Twitter/LinkedIn: jmedaille
SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010
Los Angeles, CA