10 ux mistakes you are (probably) making right now - dlsa 16
TRANSCRIPT
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Lousy
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#DSLA16
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Disclaimer: There is no formula.
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Disclaimer: There is no dark art.
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Ongoing validation of assumptions.
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Everyone ready?
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Deliberate refusal to adopt technology.
MISTAKESUX
© Simone Giertz - https://goo.gl/Yxpm1J
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Blindly copying your competition.
MISTAKESUX
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Testing worthless options.
MISTAKESUX
© Sebastiaan de With - https://goo.gl/D5QR4K
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Disregarding navigation bloat.
MISTAKESUX
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Not talking to your customers.
MISTAKESUX
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t
• tTHEME-LOCK™
MISTAKESUX
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Designing for perfect data length and harmony, and not really ta…
MISTAKESUX
Willamette Valley Confectionary - http://goo.gl/B25XaA
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Refusing to update or modify designs.
MISTAKESUX
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Willful disregard for mobile.
MISTAKESUX
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tl;dr:
You can’t be a tourist. Don’t copy. Be smart about testing. Clean your room. Listen to your customers. Don’t sacrifice design over theme. Use real (ugly) data. Know thyself. Always be iterating. Mobile is the front door.
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Any questions?
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Thank you very much!
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Enjoy the Digital Summit!
All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If it’s your awesome work let me know and I’ll be happy to credit you or remove it.
@michaelsalamon