10 Ways Social Media Monitoring Can Help Your Business

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Post on 31-Mar-2016

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Whether youve been utilizing social media for your business or are just getting started, youve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If youre in a similar situation, social media monitoring can be extremely useful. To understand exactly why, lets look at ten reasons right now:

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10 Ways Social Media Monitoring Can Help Your Business

Whether youve been utilizing social media for your business or are just getting started, youve probably noticed that there is always a lot going on. Because social networks are so active, plenty of businesses feel a little overwhelmed in terms of staying on top of everything. If youre in a similar situation, social media monitoring can be extremely useful. To understand exactly why, lets look at ten reasons right now:

Find Leads

The best leads are people who are currently in need of exactly what your business offers. And since social media is a real-time medium, being able to instantly find those conversations can do a lot in terms of generating leads.

Hone Pitches

Not only are relevant conversations very useful for generating leads, but they also help you understand how people talk about what youre selling. With that insight, you can better hone your marketing messages to connect with the right prospects.

Identify Influencers

A big part of social media marketing is trying to get your content and brand in front of the right audiences. Since influencers can help a lot in that department, its worth taking the time to build a relationship with them. Monitoring tools make it simple to determine which users are considered authorities within your industry.

Handle Complaints

Being able to respond and resolve someones problem as soon as they post it online can instantly change their negative experience with your business into a positive one.

Measure ROI

As a business, you want to get a return on the time you invest into social media. While that used to be quite difficult to determine, social media monitoring means that its now possible to pinpoint exactly how much your business is benefiting from what youre doing with social media.

Optimize Your Efforts

Having a social media dashboard that presents you with easy to digest data means youll quickly be able to understand which of your social media efforts are driving the most results.

Learn More about Competitors

With the right brand monitoring tool, you can easily stay on top of whats being said about your business, as well as what social media users are saying about your competitors. This will make it easy to see what theyre doing right, and the areas where theyre dropping the ball.

Get Feedback

Being tapped into social media conversations is an excellent way to get actionable feedback about your products and services.

Build Your Brand

Since monitoring is generally part of a social media engagement strategy, having this type of consistent activity means that you will become more visible, as well as establish your brand as one that cares about engaging with its customers.

Protect Your ReputationIf someone has any type of problem with your business and decides to post about it, being aware of that post as soon as it goes live means you can get on top of that situation before it blows up into a much bigger problem.

As you can see from the above list, using social media platforms for marketing without having any type of social media monitoring is a lot like flying blind. Since that can be very frustrating and limit the results your business gets from marketing through social media, utilizing the right social media monitoring tool is a very wise decision.