10 Ways to Boost Digital Revenue

iCRO CMO CIO

What do they all have in common?

Their end goal isto boost revenue

(digital revenue)

Each company is unique, so a one-size-fits-allanswer doesn't exist

Even so, there are many wayscompanies can impact their

bottom line

Let's start with the following ten...

Decrease your remnant inventory10

Discounted Ads For Sale

It’s a lost opportunityto generate revenue

No cost to yourcompany if it goes

unsold

So what are the options?

The 80:20 Tactic

80%Publisher sells through

80% of their monthlyinventory

The 80:20 Tactic

20% Runs house ads for theremaining 20%

Now that 20% can gointo an exchange

Publishers can earn revenuefrom advertisers trying toreach a specific audience

Option 2:Repack your remnant

inventory

Repackin-house

Use firstparty datainsights

Sell directlyat a higher

rate

Command more for your premium audience segments

10

Use your first party data!

Advertisers will bewilling to pay more

for sold-out segmentsthat show added

value

Unique segmentscommand a higher

CPM (cost per mille)

Selling segments with ahigher CPM will bemore beneficial vs

selling them as remnantinventory

Forecast revenue more accurately 10

Lowerthe discrepancy between billedand unbilledimpressions

Ad ops professionals have a hard timemeeting impression goals across ad

servers

With the right ad tech andtools, they can get in-flightreporting while campaigns

run

This allows changes to be madeduring the campaign - not after

the fact when it's too late

Move to programmatic10

Programmatic: The process ofusing technology to automate

ad buying

Negotiating ratesFulfilling RFPs

Other manual processes

Additional costs and time

Automating directad buying saves

time & costs

Digiday reports asignificant savings$10,000

Source: http://digiday.com/platforms/what-is-programmatic-direct/

10Create a new stream of revenue

Many publishers have opted togenerate revenue by opening a "newproperty" within their organization

Sports publishers can utilizefantasy sports programs

News publishers canimplement paywalls

Keep in mind that valueexchange is key!

10

Improve your websiteand user experience

Home

About

Product

Contact

There are two types of benefits to updatingyour website layout and improving your

user experience...

Direct Indirect

Direct benefits include:

Longer timeon site

More pagesviewed

Gives the opportunity to fix any userconcerns such as page load time or a lack

of mobile-friendliness

loading..

Indirect benefits include:

Higher ROI

More pages being viewed

Increasedopportunities to

collect first party datathrough registration

and browsing patternsRemember me log in

Password

Username

Forgot my password

You canpackage audience-based segments tocommand a higher

premium via adimpressions

10Consider paywalls

This is a greatoption if you’re a

large publisher withmillions of monthly

page views

If you provide valued contentto your visitors, they will

continue to visit your site

With an added paywall, theywill pay for it too

Before you speculate...Look at The NewYork Times

In four years itpopulated 1.1million digitalsubscribers

10Streamline your ad tech

The ad techindustry is alwayschanging. You'reprobably usingseveral ad tech

tools now

Are you using them to their fullpotential?

Do you even know what their fullpotential is?

Are there redundancies betweenwhat they’re capable of?

Use lessredundant tools and moreall-in-one where possible

10Hire the right people

Building a strong data science andanalytics team ensures you have:

A clear plan

Qualified people to get the most out ofyour ad tech investments

10Take advantage of the

IoT evolution

"Internet of Things is the network ofphysical objects or "things" embedded

with electronics, software, sensors,and network connectivity, which

enables these objects to collect andexchange data"

Embracing the IoT early on means youunderstand the endless possibilities of:

Marketing and advertising reach

Supply chain

Product monitoring

Embracing the IoT will help youmaintain a strong connection withyour audience by using innovativetools to provide well-targeted adsthat offer something unique and

beneficial to the user

Digital revenue is all about how you’re using your data.Are you prepared for the big data of the future?

See How one CompanyUsed Big Data to Increase

Their Revenue

www.Quaero.com