10 ways to engage on facebook
DESCRIPTION
Use these 10 tips to learn how to use Facebook and improve engagement with your audience. Adopt these Facebook tactics to maximize your brand’s social reach and create authentic, lasting customer relationships.TRANSCRIPT
Use Catchy Cover PhotosIt is the first image your fans see, so select a
professional cover photo that represents
your brand and entices at the onset.
Focus on Quality PostsPosting too frequently can actually reduce
the likelihood you will appear in fans’ News
Feeds, so concentrate on quality to boost
your engagement.
Set Your TargetsUse Facebook’s post targeting options, like
city and language filters, to personalize and
increase relevancy for a subset of fans.
Keep It BriefNo need for lengthy intros, keep your
brand’s ‘About’ section short and provide
contact information or website so people
don’t have to dig for it.
Be PresentContinually respond to comments and wall
posts to show current and potential
customers that you’re listening and willing to
participate in conversation.
Enable Wall PostsNothing says “we don’t care” or “we’re not
listening” like not allowing your fans to post
to your wall, so keep the lines of
communication open.
Mix and Match ContentDon’t be afraid to take risks, simply test
di!erent types of content to see what
resonates then adjust as necessary.
Get Back to BusinessDetermine your business goals for social,
and then post digestible and shareable
content that aligns to those goals.
Highlight Third-PartiesShare useful news, tips, and information
from other sources—it shows you’re
informed about your industry and not solely
self-promotional.
Humanize and Have FunThere are always people behind the pages,
so show your true colors and you’ll better
create and better connect with advocates
and evangelists.
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TIP SHEET
10 Ways to Engage on Facebook
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Adopt these Facebook tactics to maximize your brand's social
reach and create authentic, lasting customer relationships.
Learn more or sign up for a FREE 30-day trial: sproutsocial.com 1.866.878.3231 [email protected]