Include relevant images

wherever possible.

For example, add them to your

website, in social media,

products, free downloads,

your profiles, print materials,

etc.

Images catch a reader's attention first but the visual must also tell a story.

Add words to clarify the story or idea. Memes, slideshows, and videos are good examples.

One image does not fit all.

Incorporate charts,

infographics, cartoons,

graphs, memes, photos,

videos, slideshows and more

to reach a greater audience.

People tend to buy more

often and more quickly when

strong emotions are triggered.

Use visuals to assist your text

in accomplishing this.

Each image or visual has a

purpose and a goal.

Keep it relevant to your

readers and the content

around it.

Funny sells and makes things more memorable.

Get to know your target market's sense of humor to create memes, avatars, signatures, videos, etc., to make a lasting impression.

A high DPI, quality image is more

versatile and converts more easily.

It can be resized to use in

everything from a print book cover

to an avatar.

Too many images in one area can

be distracting. Use images wisely.

Take your own photos and create unique images when possible. People notice and appreciate originality.

When you hold the copyright, you can do a great deal more with the images and visuals.

Use a unique logo to brand all of your products and sites.

When using memes, images, or other visuals on your sites, brand the image with your website URL or business name with the .com portion added.

After you've branded your visuals, including free videos and such, make them sharable so that your items reach a broader audience, encourage traffic, signups, and many more profitable actions.

You may even want to make a special section on your website so visitors will stick around longer and link to your site.

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