is based on interaction with employees

that succeed in delivering a superior customer experienceis the ability to DELIVER A CLEAR, CONSISTENT MESSAGE

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Train and Educate Employees on Your Story

Deliver Messaging Continuity throughout the Customer Experience

Infuse Messaging into Your Company and Culture

Have a Content Strategy to Extend and Amplify Your Story

Conduct Research to Ensure Your Message is Relevant

Arm Sales with the Tools and Content to Deliver a Consistent Story

Consistently Articulate Your Points of Difference Across All Touch Points

Have a Disciplined Messaging Development and Delivery Process

believe corporate messaging is relevant

marketing fails is lack of

clear differentiation with

messaging, content and

conversations

feel they lose business because they don't have a compelling value proposition

say consistent messaging in the sales process is a significant challenge

Infuse Compelling Messaging into Sales Tools and Conversations

Companies that implement great sales messagingincrease…

and what makes their brand different from their competitorsknow what their company stands for

Craft and Deliver Compelling Value Messages

ONLY 10%OF PROSPECTS

15%

leadgeneration

5%sales

5%margins

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1 Enterprise IG 2 CMI 3 Corporate Executive Board 4 Miller Heiman 5 CSO Insights Study

6 SMM Magazine 7 CMO Council 8 CEB 9 Gallup 10 McKinsey Study

SOURCES

of B2B marketers have a documented content strategy

do a poor job of

managing marketing

and sales messages7

www.itsonmessage.com

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