10 ways to improve your ranking through seo (part 1 of 2)
DESCRIPTION
Here are 10 ways to improve your ranking through SEO that you don't want to miss from a search engine optimization company.TRANSCRIPT
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10 Ways to Improve Your RankingThrough SEO (Part 1 of 2)
Monday, 19 August, 13
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The SEO Shift
• There is a shift in SEO from low quality, high volume link building to high quality content development and link building
• We are going to show you 10 ways to improve your ranking using a high quality approach to SEO
Monday, 19 August, 13
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1. Blogging
• Blogging on a regular basis in the foundation of a high quality SEO campaign
• It’s not just a matter of publishing content
• It’s about developing high quality content that:‣ Increases rankings‣ Converts Website visitors
into leads and sales
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1. Blogging
• We have seen blogs develop a lot of traffic, but the traffic does not convert into leads and sales
• Why? Because the blog posts (Web pages) that they are arriving on are poorly written
• Each blog post should be well written to maximize lead and sales volume
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2. New Web Pages
• The second area that is vital to rank well is to add new pages to your Website
• By adding new pages, you are showing Google that you are contributing to your market
• Each page should be optimized for a different keyword
• Each page should be part of your overall SEO plan
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3. Link Building Outreach
• A link from a high quality site is still very powerful
• A great way to start is by looking at the sites that are already linking to you
• Look at the anchor text that is being used as well as the pages on the site that it is linking to
• Outline a list of sites that are linking to your competitors
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3. Link Building Outreach
• Outline a list of sites that you would like a link from
• Look for broken links on these sites that are linking to you, your competitors, and others.
• Develop exceptional content on your Website that these sites will be compelled and proud of linking to
• Broken link building is a great reciprocal arrangement that works very well
100%
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4. Slideshare• Many people believe that it is too
much work to use multiple channels to distribute your content
• This is not the case• You can send content through
multiple channels very efficiently, while minimizing the amount of time needed
• For Slideshare, you can take a recent blog post and convert your key points into slides
• These slides can be used to drive more traffic
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5. YouTube• Since you have take the time
to develop slides for Slideshare, why not use the slides to create a video for YouTube?
• YouTube is the second largest search engine
• You will also be developing multiple formats of information to share with your audience
• Different people consume information in different ways
Monday, 19 August, 13
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Part 2
• In part two, we discuss the remaining five channels that you can use to increase your ranking:‣ Podcasts‣ Guest blog posts‣ Blog commenting‣ Online magazines‣ Web 2.0 sites
Monday, 19 August, 13
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Download Free SEO eBook atwww.blueprintim.com
Monday, 19 August, 13