Why Do I Have Lots of Visitors and Poor Booking?

10 Tips to Improve Your Conversion Ratio

Trent BlizzardPresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

Quick SearchTypically, about 1/3 of visitors will use your homepage’s quick search to access booking engine immediately.

Quick search on homepage:◦Prominent◦Easy◦Short

Does Your Google Analytics track ROI data though the quick search process?

Reviews and ReputationReviews are a top consideration when trying to improve conversion rates. Consumers base their decision on:

◦Reviews on your websites◦Reviews on review websites◦How you respond◦How many reviews you have◦Overall quality scores

Best way to improve here is:◦Get better at asking for reviews◦Monitor and respond to reviews◦Feature reviews on your website more prominently

Photos and MediaA high quality photo galleryAdditional media:

◦Video◦Meeting Space◦Floor Plans◦Virtual Tours◦Webcam◦Maps

Easy Booking PathThe modern booking engines active in the lodging industry go from awful to awesome… from a conversion standpoint.

Make sure existing booking engine technology is optimized for usability.

Focus on creating a great user experience.

Consider testing consumer’s reactions to this area.

Specials, Packages and Discounts

◦The typical online travel consumer is looking for specials, packages and discounts.

◦Make sure your website represents both appeal and diversity in its offerings.

◦Can the specials, packages and discounts be purchased directly with the reservation? Or, to they encourage a phone call?

◦How good are your specials?

Minify Options◦Generally speaking, the more options you offer potential bookers the less likely they are to book.

◦Reducing the overall clutter and choices combined with featuring the most important choices often improves conversion rates.

◦This strategy can be extended to interior pages of your website.

Speed Kills◦In sports, speed kills.

◦In websites, speed kills your competitors.

◦Avoid the huge hidden cost of a slow ecommerce process.

◦Try using Google Webmaster tools to monitor your speed

◦How fast do you need to be? Faster than your competitors perhaps.

RespondRespond to email immediatelyAnswer phoneConsider online chat

Many of your competitors have poor response systems in place.

Measure◦We recommend Google Analytics. Best practice short check-listAccount is registered such that you own it, not your provider.Block IP addresses that skew resultsEcommerce tracking setup and workingAdwords account integratedGoogle Webinars on demand watchedGoogle Analytics Individual Qualification test passed

Poor Traffic◦Poorly qualified traffic can lower conversion rates.

◦Look for specific sources of traffic that have low conversion or high bounce rates and stop advertising in those sources.

Website: www.blizzardinternet.com Blog: newsletter.blizzardinternet.com Email: info@blizzardinternet.com Phone: 888-840-5893 Address:

Blizzard Internet Marketing, Inc50629 Highway 6 & 24Glenwood Springs, CO 81601

Blizzard Internet Marketing