10 ways to increase your social media success by michelle baker
TRANSCRIPT
10 Keys to Increase Your
Facebook Success© MICHELLE BAKER 2016
Why Facebook?
Active users compared to other social platforms
(Facebook 1.59 billion, Instagram 400 million, 320 Twitter,
Snapchat 200, LinkedIn 100, Pinterest 100)
Targeting to specific audiences
Powerful analytics to fine tune campaigns
1. Define your goal/ROI expectation
Public Relations
Fan Building
Reputation Building
Branding
Customer Relations
• Strategic posts that bring value to your audience
• Long term, measurable but not always leading directly to sales
SEO
Awareness
(online rankings)
• Strategic posts that bring value to your audience
• Drive traffic to your website content
• Shorter or longer term ROI depending on budget and aggressiveness
Sales or Email List• Strategic ads that bring value or
solve a problem for your customer
• Direct links to landing pages
• Immediate ROI
Considerations: Ideally, with time and a marketing budget, all of these elements work together.
80/20 Rule
2. Develop a Plan to Achieve Goal
Research
Goals (measurable)
Target audiences (Who)
Strategy (How)
Tactics (What) (ads versus posts, types of posts)
Timing (When) Test for best timing & content
Analysis/Course Correction
3. Research- Find out what they value.
What are others doing? Monitor competitors
What do fans like? Be engaged with fan comments
Analytics
Surveys and polls (Survey Monkey or Constant Contact)
Testing ideas (Social media analytics)
Tools like Action Sprout
4. Get Personal or Relatable
Fit in with how Facebook works – natural friends and family feel
People pictures (smiling women)
Staff photos, selfies (Tim Duncan shirt Day)
Highlight donations/community support (public relations goal)
Special events – birthdays, celebrations (relationship building)
Things that people relate to: Have you ever felt irritated when your spouse
is honking for you to leave while you are dressing 3 kids, feeding the dog,
etc. or you are ready to leave a meeting and your spouse keeps talking.
5. Boost Your Posts
Current algorithms dictate spending to get your posts to be seen.
Generally, the more you spend, the great the reach and results. However, creative content and engagement can take that further.
Boost in news feed on mobile and desk top. (1 at a time for analysis)
Boost all content for public relations and awareness purposes
Increase ad spend for original website content to build SEO
6. Get Staff & Volunteers Involved
Ask for content ideas – employees, family, customers
Ask to engage with posts (like, comment)
Ask to share posts (but not in exact words on Facebook)
Tagging others (Be respectful and appropriate.)
7. Host a Contest
Generate excitement
Build fan base
Increase likes
Bring in leads
7. Integrated Marketing
Cross promote (free massage offered to sell monthly chair massage
package.)
Philanthropy- Do good stuff for people and the community
Free or low cost stuff first- then sell
Consider the ROI for the long term – Free stuff not profitable for the short
term but consider how much will that new customer bring in over the next
year or a life time.
Massage Company Example
Give something away (free massages)
Promote online (Facebook promotion)
Press Release
Results:
Publicity (TV news story, newspaper story)
A new monthly client
8. Get Creative
Pictures!
Silly stuff
Intriguing stuff
Related but not exactly (puppies or kittens sell anything)
Videos!
9. Engage, Monitor & Adjust
See what’s happening with fans
Use analytics statistics (likes, reach, engagement)
Pixels and direct sales
Revise your plans
10: Grow Your Email List
Invest in the future – Don’t be at the whim of social media
Keep top of mind
Drive sales
Learn more from e-Nuz emails (text ENUZ to 22828) Email us at [email protected] to learn more about email marketing or
schedule a free presentation.
Conclusion: 2 Final Keys
Spend the Time or
Do it yourself method - Online food sales lady spent several hours per day to grow her business.
Spend the Money
If you don’t have the time or expertise, hire someone.
Invest to achieve your goals –both short and long term.
Contact Us
For more information on e-Nuz and how we can help you build your business
or to schedule a free presentation, contact us at: