10 ways to instantly increase event roi

19
10 Ways to Instantly Increase Event ROI

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Page 1: 10 Ways to Instantly Increase Event ROI

10 Ways to Instantly Increase

Event ROI

Page 2: 10 Ways to Instantly Increase Event ROI

25% The proportion of B2B marketing budget allocated to events*

// INCREASE EVENT ROI

*Forrester research

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LEADGENERATION

// INCREASE EVENT ROI

*Forrester research

The #1 priority for event spend amongst B2B marketers*

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Digital marketing has re-invented the way we engage with buyers

Yet, in B2B events we haven’t seen a change in attitude towards digital engagement

// INCREASE EVENT ROI

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Here are 10 ways adopting a digital mindset can instantly increase your event ROI

// INCREASE EVENT ROI

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#1Leverage iBeacons to optimise the way you push relevant content to delegates as they experience your event. Integrate with an event app for best results.

iBEACONS

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// INCREASE EVENT ROI

#2

*Forrester research

Using registration systems can boost attendance by up to 30%* and decrease your manual workload.

REGISTRATION SYSTEMS

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#3

Post real-time insights, findings and delegate feedback through your earned and owned channels to amplify the reach of your event in the digital space.

SOCIAL COMMAND CENTRE

For best results: ensure your posts include images and video snippets.

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#4

Use digital technologies to create immersive experiences. Doing so will build deeper emotional connections with your audience – increasing brand recall and propensity to engage during, and long after your event.

DIGITAL EXPERIENCE

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#5Increase the quantity of meaningful discussions for your sales folk during the event through a rigid social prospecting approach – managed through your social command centre.

SOCIAL PROSPECTINGQUICK RESULTS: respond directly to relevant social posts with an offer to discuss the topic further in a 10 minute coffee meet during the break.

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#6

Associate influencers with your event to increase the trust of your message, and open new communication channels –more trust = more sales.

INFLUENCERS

WARNING: If you don’t already have an influencer strategy, get one today!

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#7

Events are one of the quickest ways to create great content. Build a strategy for how you can drive leads with it post event – then define how you capture everything on the day.

CAPTURE STRATEGY

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#8Allow digital delegates to experience your events through a digital event timeline – a scroll friendly site that consolidates all the content and insights from your investment.

ONLINE EVENT TIMELINE

EXAMPLE: take a look at http://oracledigitalbank.com/#section-singapore

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#9

Video is the most engaged with content in B2B currently. Edit your event footage to a series of topic driven* 2 minute takeaways – build this content into your digital event timeline.

VIDEO NUGGETS

*event highlights of people networking just don’t cut the mustard!

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#10Broadcast your key presentations live to access a new digital audience – the #1 shared link at OracleOpenWorld was for the keynote live stream.

LIVE STREAM

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MINDSET CHANGE REQUIRED

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Allocating more budget for digital event activity

OR

Reducing physical delegate numbers to drive digital ones

OR

Running fewer events with a greater allocated budget for each

EMBRACING DIGITAL MEANS…

// INCREASE EVENT ROI

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• Technology improves conversions and increases recall

• Social drives reach and sales discussions

• Influencers build credibility

• Events are a great way to quickly build new digital content

• Lead generation multiplies by broadcasting to your digital audience

KEY TAKEAWAYS…

// INCREASE EVENT ROI

Page 19: 10 Ways to Instantly Increase Event ROI

Matt StevensBusiness Director

@AgencyMatt

[email protected]

// GET STARTED