10+ Ways to MakeYour Affiliate Program

Stand OutGeno PrussakovCEO, AM Navigator (affiliate management

agency)www.amnavigator.com

Founder, Affiliate Management Days (conference)

www.amdays.com

Founder, Influencer Marketing Days (conference)

www.influencermarketingdays.com .

Too Busy

MARKETING TO

AFFILIATES

“In advertising, not to be different is virtually

suicidal.”— William Bernbach

Zoom In

ShareASale:

1. Keywords on Network

CJ Affiliate:

Optimize for competitors’ branded keywords (including the ones on other networks)

1. Keywords on Network

1. Keywords on Network

1. Keywords on Network

Beat

• Organic• and Paid Search

2. Outranking on Search

Zero Paid Ads

2. Outranking on Search

Excite

Define “activation”

Examples:

• Putting links up• Starting to drive traffic• Referring first sale

3. Activation Incentives

How to incentivize?

• Cash for links• Commission increase• First sale bonus• Cookie life increase

3. Activation Incentives

3. Activation Incentives

Motivate

• Tiered commission increases• Cash bonuses for reaching goals• Higher payouts for new customers• Contests

4. Performance Incentives

4. Performance Incentives

Innovate

Examples:

• Co-branding a Tool

5. Being Different

5. Being Different

Examples:

• Co-branding a Tool• Commission Beating

5. Being Different

Examples:

• Co-branding a Tool• Commission Beating• Turning Referral into Contest

5. Being Different

We learno 10% of what we reado 20% of what we hearo 30% of what we seeo 50% of what we see and hearo 70% of what we sayo 90% of what we say and do

— Dr. Vernon Magnesen

5. Being Different

MARKETING THROUGH

AFFILIATES

Equip

6. Supporting Mobile Affiliates47.46% of traffic, 39.59% of sales

Affiliate Window, Q4 2015

6. Supporting Mobile Affiliates

By tracking and providing them with:

• Mobile-friendly/responsive LPs• Creatives (for various devices)• Mobile APIs (for apps, etc)

API access for mobile app & game developers

6. Supporting Mobile Affiliates

Empower

Pay affiliates for hot leads that call in.

Just as with other models, the advertiser “qualifies” the call.

Bridges the gap between online & offline.

7. Adding Pay-Per-Call

Improve

8. Offering Co-Branding

Your Brand

Affiliate’s Brand

Higher Conversion

Rate

Three- to four-fold increase in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate).

Affiliate Window

66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired.

Rakuten Affiliate Network

8. Offering Co-Branding

3 Goals of Co-Branding

1. Connect(affiliate logo, wording, color gamma)

2. Convince (exclusive promotion, urgency, scarcity)

3. Convert (auto-apply promo, CTA)

Discern

88x31 = overlooked opportunity!

Challenging for most designers,but important for many affiliates.

9. Micro-Bars

Back Them Up

• Being reachable• Being responsive• Segmented approach• Tailored suggestions• Surveys

10. Support

TO RECAP

1. Zoom In (and optimize on networks)2. Beat (your competition on search)3. Excite (by activation incentives)4. Motivate (by performance bonuses)5. Innovate (to stand out)

Marketing To Affiliates

6. Equip (by supporting mobile)7. Empower (through pay-per-call)8. Improve (via co-branding)9. Discern (importance of 88x31s)10. Back Up (by personalized support)

Marketing Through Affiliates

A STORY

Your Imprint

Thank You! Q&A