10 ways to nurture your leads

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Post on 18-Jul-2015

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  • 10 LEAD NURTURINGTIPSWHEN YOU GET A LEAD YOUR GOAL IS TO QUALIFY THEM, TURNING THEM INTO A REAL PROSPECT AND THEN CONVERTING THE PROSPECT INTO A CUSTOMER.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com www.AskJohnSmiley.com

  • START WITH A GOALDo you want to increase sales, educate prospects, get people to download your free trial?Its important to know what your intentions are from the start.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • EDIT, EDIT, EDITEvery bit of content that you want to be consumed by your leads needs to be edited for grammar, clarity, and format.If you make silly mistakes, they will notice and yes, they will judge you for it.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • OUTSOURCEIf you are unsure about how to set up a lead nurturing campaign, seek out the help of a professional.There are many professionals that can guide you through the process.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • REMEMBER THE DRIPDont send everything all at once to your leads.Practice the drip system of sending just a little bit of information at a time.Tease them, heighten their desires, and make them want what you have to offer.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • CONSISTENCY WINS THE DAYSend out messages and information to your leads on a regular and consistent basis.Leads are expecting to regular, if not daily messages from you.Make them short, to the point, and informative.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • USE YOUR BLOGDont forget about your blog.Use the blog update feature within your email marketing system to notify leads of new blog posts.Write some of your blog posts directly to leads as the audience.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • KNOW THE BUY CYCLEEvery audience has a buy cycle according to the products and or services that a seller is promoting.You should have information going out to leads at every stage of the buying cycle in order to qualify them and ultimately convert them.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • UNDERSTAND YOUR AUDIENCEEnsure that you separate leads from interested parties and from actual prospects or customers.Target messages correctly for the audience.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • KNOW YOUR PRODUCTSKnow your products and services backwards and forwards.Know how a product or service impacts your audience.If you outsource, help your contractors understand your products and services too.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • STUDY YOUR METRICSIf you want to be certain that what youre doing is working, go by the numbers.Before you even start determine what metrics youll study to determine success or failure.John Smiley | john@jsmiley.comwww.LocalPPCSolutions.com | www.AskJohnSmiley.com

  • NEED MORE INFO?John Smiley | john@jsmiley.com | 425-780-5646www.LocalPPCSolutions.com | www.AskJohnSmiley.com