10 ways to woo the media & get covered
DESCRIPTION
Watch & listen in as JM Henderson, Forbes Journalist & Founder of Secret Agent Research & Anastasia Valentine, Founder of Sandbox & Sandbox PR share the top 10 Ways to WOO the Media & Get Covered. Listen in right through to the Q&A for some great strategies for press releases, pitches, headlines that hook and MORE! If you need help with your PR Strategy or PR Representation visit us at www.sandbox-pr.com and be SEEN, be HEARD and be READ. Listen in to the audio version on demand - No sign ins no signups http://www.sandboxpm.com/pr-and-publicity/10waystowoothemedia/TRANSCRIPT
10 WAYS TO WOO THE MEDIA
& GET COVERED!
ALSO KNOWN AS
“HOW TO GET POSITIVE PUBLICITY
WITHOUT PISSING OFF THE PRESS”
WHO ARE WE?
• JM Henderson
• Founder, Secret Agent Research
• Journalist, Forbes
• Media Expert, Millennial Culture
• @GenerationMeh
• Anastasia Valentine
• Founder & Chief Strategist, Sandbox PR
• Radio Host “Smart, Sassy & All Biz”
• Soci@l Biz Maven
• @AVV
WHAT JOURNALISTS WANT
• Controversy
• Timeliness
• Novelty
• Pathos/Human Interest
• Information
1. DO YOUR HOMEWORK
2. KNOW YOUR STORY
3. PERSONALIZE YOUR PITCH
4. OPT FOR (SERIAL) MONOGAMY
5. FOLLOW THE LOGIC OF DATING
6. DON’T WASTE YOUR TIME
7. LEAVE NEWSJACKING TO THE PROS
8. START AS A SOURCE
9. HEED CROSBY, STILLS, NASH & YOUNG
10. KEEP SWINGING
Unlock your CITY - We’ll come to you!
Unlock your company! We’ll come to you!
Come to us! – Attend a Public Workshop!
QUESTIONS?
Visit us:
www.secretagentresearch.com
www.sandbox-pr.com