10 years at number one - digital...
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10 YEARS AT NUMBER ONE
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
GLAMOUR
OVERVIEW GLAMOUR magazine is the fastest selling women‟s magazine in the UK. Launched in 2001 it was hailed as a „21st century magazine‟ and within six
months was selling more copies at UK newsstand than any other monthly magazine in its sector. A year after its launch it took the number one spot in sales
terms; a position it‟s maintained ever since. GLAMOUR‟S unique premise is a high quality fashion, beauty, celebrity and lifestyle magazine published in a
compact format, at an accessible price.
GLAMOUR.com provides readers with exclusive access into the glittering world of
celebrity, fashion and beauty. With breaking news, exclusive celebrity interviews, behind-the-scenes videos, fashion tips, and expert hair and beauty advice,
GLAMOUR.com gets a glimpse into the world of everything that is stylish.
Four iPhone Apps have been released since April 2011: Inside GLAMOUR, Fast
Beauty, Take me to the Hairdresser, Celebrity News
GLAMOUR: 10 YEARS AT NUMBER ONE
GLAMOUR.COM awarded
„Top 10 favourite women‟s website‟ Autumn 2011 as voted by UK internet users
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
THE BEST IN
THE INDUSTRY Jo Elvin heads a talented team…
Who work only with the best…
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
BRAND POWER GLAMOUR BRAND POWER
18% of GLAMOUR readers use GLAMOUR.com
49% of GLAMOUR.com users read GLAMOUR
15% of those who have a touch point with the GLAMOUR brand, do so in print AND
online. This audience is referred to as GLAMOUR²
58,000 GLAMOUR Facebook „likes‟
75,000 GLAMOUR Twitter followers
4 GLAMOUR iPhone Apps have been released since April 2011, with a combined
download total of 107,000
Source: Ipsos MediaCT (14,908 online GB adults)/iPhone, latest month to date Feb 2012
10 YEARS AT NUMBER ONE
Source: ABC Jan – Jun 12/NRS Jan – Jun 12/ Google Analytics Jan-Jun 2012
MEDIA INFORMATION
READER
PROFILE
CIRCULATION: 470,138
UK Actively Purchased: 428,514
UK Subscriptions: 58,130
READERSHIP: 1,064,000
Average age: 30
Female: 94%
AB: 29%
ABC1: 65%
PRINT ONLINE
SITE TRAFFIC:
Page impressions: 27,468,700
Unique users: 1,062,275
USER PROFILE:
Average age: 31
Female: 94%
ABC1: 73%
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
FASHION “GLAMOUR seamlessly combines fashion at all levels, whether its source be
designer or high street, making it both aspirational and accessible to its
readers. GLAMOUR is the ultimate shopping guide”
Charlotte-Anne Fidler, Creative & Fashion Director
Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)
GLAMOUR featured 545pp of fashion editorial in the past year
GLAMOUR readers collectively spend £1.3 billion and GLAMOUR.com users
collectively spend £1.1 billion on fashion per year
67% of GLAMOUR readers and GLAMOUR.com users like to invest in good quality
fashion items
73% of GLAMOUR readers and 62% of GLAMOUR.com users agree it is important to
look well dressed
66% of GLAMOUR readers have bought a fashion item or an accessory as a direct result
of seeing it in GLAMOUR
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
BEAUTY “GLAMOUR is the expert in beauty – we devote more pages to beauty than any other
magazine and that is because our readers are as passionate about beauty as we are.
Every issue is jam-packed with the latest product innovations, insider tips and real „can-
do‟ practical advice. Beauty is incredibly democratic – everyone can feel the
excitement of a new lipstick or a great perfume and we love nothing more than to share
our secrets with our readers”
Alessandra Steinherr, Beauty Director
GLAMOUR featured 338pp of beauty editorial in the past year
GLAMOUR readers collectively spend £1.2 billion* beauty products per year
82% of GLAMOUR readers and 81% ofGLAMOUR.com users agree that beauty is an
essential part of the whole fashion look
80% of GLAMOUR readers and 79% of GLAMOUR.com users agree that investing in
skincare is an investment in their skin
88% of GLAMOUR readers and 87% of GLAMOUR.com users agree that wearing
make-up boosts their confidence
Source: NMR Mar 11-Feb 12/TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/
*based on readership of 1,401,000,
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
WATCHES &
JEWELLERY
Source: TGI Jul 10-Jun 11/TGI NET Jul 10-Jun 11/GLAMOUR 21st Century Woman 2010 (conducted by YouGov)
67% of GLAMOUR readers and 69% of GLAMOUR.com users agree that it‟s important to
complete their look with a great watch or a beautiful piece of jewellery
42% of GLAMOUR readers and GLAMOUR.com users often ask for a watch or jewellery as
a gift. Of those 73% of GLAMOUR readers and 72% of GLAMOUR.com users are very
specific about what they ask for
Glamour readers collectively spent
£75 million on jewellery in the past 12 months
Glamour readers collectively spent
£27 million on watches in the past 12 months
35% of GLAMOUR readers and
30% of GLAMOUR.com users own diamond jewellery
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
INFLUENTIAL
INFLUENCE OF GLAMOUR
67% of GLAMOUR readers agree GLAMOUR has the best balance of beauty, fashion
and celebrity
82% of GLAMOUR readers have bought something as a result of seeing it in GLAMOUR
58% of GLAMOUR readers and 56% of GLAMOUR.com users are often asked by their
friends and family for advice on what products and brands to buy
When GLAMOUR readers and GLAMOUR.com users last recommended a product to
their friends, this resulted in a purchase in 50% of cases
Source: GLAMOUR 21st Century Woman 2010 (conducted by YouGov)/The Condé Nast Word of Mouth Survey 2010
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
RATECARD
SIZE/ POSITION RATE
Pages
Run of Paper £23,949
Facing Matter £27,939
Specified or First Half £30,610
First Third £33,258
Editor‟s Letter/ Contents/ Masthead £39,908
Inside Back Cover £35,930
Outside Back Cover £45,239
Double Page Spreads
Run of Paper £47,897
Front of Book £55,878
Specified or First Half £61,196
First Third £66,528
Inside Front Cover £82,498
Inserts
Loose Inserts/ Tip-Ons (Machine) per „000 £105
Single Scent Strips/ Bound-In Inserts per „000 £146
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
DEADLINES
Cover Date On Sale Inserts Copy Deadline Booking Deadline
Feb-12 5th January 12th December 29th November 25th November
Mar-12 2nd February 10th January 20th December 16th December
Apr-12 1st March 7th February 25th January 20th January
May-12 2nd April 13th March 29th February 24th February
Jun-12 3rd May 10th April 26th March 23rd March
Jul-12 31st May 8th May 23rd April 20th April
Aug-12 5th July 12th June 28th May 25th May
Sep-12 9th August 17th July 4th July 29th June
Oct-12 6th September 14th August 1st August 27th July
Nov-12 4th October 11th September 29th August 24th August
Dec-12 1st November 9th October 26th September 21st September
Jan-13 6th December 13th November 31st October 26th October
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
ONLINE
RATECARD
RATE
Leaderboards £30 cpm
Expandable leaderboard £32 cpm
MPUs £45 cpm
Expandable MPU £47 cpm
Double Sky £95 cpm
Overlay £50 cpm
Pre-roll £70 cpm
Email Sponsorship £65 cpm
Email List Purchase £250 cpm
Custom Solutions Sponsorship
POA POA
10 YEARS AT NUMBER ONE
MEDIA INFORMATION
CONTACTS LONDON OFFICE
SIMON KIPPIN – PUBLISHING DIRECTOR
SALLIE BERKEREY – ASSOCIATE PUBLISHER
The Condé Nast Publications Ltd, Vogue House,
Hanover Square, London. W1S 1JU
Tel: 020 7152 3415
REGIONAL REPRESENTATION
NORTH & MIDLANDS
KAREN ALLGOOD – REGIONAL SALES DIRECTOR
The Conde Nast Publications Ltd, Suite 1 Ground Floor,
Block A Barons Court, Manchester Road
Wilmslow, Cheshire SK9 1BQ
Tel: 0207 152 3276
Email: karen. [email protected]
DIGITAL LONDON OFFICE
For all advertising enquiries, please
contact: [email protected]
or call 020 7152 3230