100% africa, 100% internet · 100% africa, 100% internet. who are we? 1 our mission is to improve...
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#ExpandYourHorizonsMedia kit 2019
100% Africa, 100% Internet
WHO ARE WE?
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Our mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers while helping businesses grow as they use our platform to reach and serve consumers.
Our platform consists of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets.
In 2018, more than 81,000 local African companies and entrepreneurs have partnered with Jumia which attracts millions of customers.We are opening new opportunities for talented people by creating jobs and developing new skills in the continent.
We directly provide more than 5,000 jobs and many more through our sellers and logistics partners. We are committed to creating sustainable impact in Africa.
JUMIA IS THE LEADING PAN-AFRICAN E-COMMERCE PLATFORM
Jumia Co-Founders & CEOs
Sacha Poignonnec Jeremy Hodara
WHAT IS OUR MISSION?JUMIA IS LEVERAGING TECHNOLOGY TO IMPROVE EVERYDAY LIFE
Providing new services
Enabling SMEs to grow
Creating sustainable impact
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Jumia creates jobs and skills that empower a new generation in Africa to build their lives and make their countries better
Jumia takes the entire African economy online, helping small and large businesses grow and reach new consumers.
Jumia delivers innovative, convenient and affordable online services to consumers in Africa that help them fulfill their basic everyday needs
WHAT IS OUR REACH?JUMIA ENABLES CONSUMERS AND BUSINESSES TO CONNECT AND TRANSACT BETTER
1.2bnPeople in Africa
1 mSMEs & Merchants
in Africa
1 transaction or lead every 2 seconds
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One brand, single sign-on, full integration
Save time Save money
More choiceMore convenience
WHAT SERVICES DO WE PROVIDE?JUMIA GIVES ACCESS TO THE WIDEST RANGE OF PRODUCTS AND DIGITAL SERVICES
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Buy asmartphone
Buy shoes Buy yourgroceries
Recharge your data plan
Order a Pay yourBills
Pizza
+ +JUMIA MARKETPLACE JUMIA LOGISTICS JUMIA PAY
...and many more
With 4%, Africa is the world’s second fastest growing economy after East Asia
Top Economy Growth
Population1.3 Billion in 2019; estimated to grow to
2.5B in 2050. The average age is 20 years+80% expected growth in
2020-2030
Middle Class
More than 453 million users
Internet Penetration70% growth of smartphone use from
2016 to 2017
Mobile Penetration
1 shop for every 67,000 people vs 1 shop for 1,000 people in USA
Retail PenetrationOnly 1% vs 12% in USA
and 20% in China
E-commerce
Urban Cities45% of Africans will live in urban
areas by 2030
Labor ForceBy 2034, Africa will have the largest labor
force with 1.1b people in working age
Infrastructure70% increase in investment in infrastructure from 2007-2017
12Sources: AFDB. Euromonitor International. UNCTAD
HOW BIG IS ECOMMERCE IN AFRICA?A VIBRANT AND GROWING CONTINENT
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WHERE DO WE OPERATE?JUMIA IS BUILDING A UNIQUE ECOSYSTEM IN AFRICA
Huge market
€1.4tnConsumer
market opportunityPackages handled
2018
African leader
13mPure marketplace
Itemssold on marketplace
90%Strong merchant network
Active merchants
>81,000Strong brand awareness
Visits in 2018
+750m
Shareholders
Figures are as of December 2018
Marketplace
700mPopulation
6regions covering
11 countries
Jumiais the leading Pan-African e-commerce
paltform
77%Of the 453m*internet users
72%Of the 2Tn* GDP1 2
JUMIA MARKETPLACES & CLASSIFIEDS
JUMIA CLASSIFIEDS ONLY
Nigeria
South Africa
Egypt
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West Africa East AfricaWest Africa East Africa
WHAT CAN YOU BUY ON JUMIA?ANY PRODUCTS FOR YOUR EVERYDAY NEEDS
And many others
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Jumia Marketplace
Figures are as of December 2018
On our marketplace, a large and diverse group of sellers offer goods in a wide range of categories, such as fashion and apparel, smartphones, home and living, consumer packaged goods, beauty and perfumes and other electronics.
We also provide consumers with easy access to a number of services, such as restaurant food delivery, classified advertising, airtime recharge and “instant delivery”.
Jumia’s distribution center in Morocco | Figures are as of December 2018
More than
Packages handled in 201813,400,000
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More than 380 pick up stations and drop off locations to facilitate deliveries for our sellers and consumers
Jumia logistics network includes 100+ Logistics partners ranging from individual entrepreneurs to large companies
25% of deliveries made are in remote areas in regions where choices for products is currently extremely limited for consumers
HOW DO WE BRING PRODUCTS TO OURCUSTOMERS?JUMIA IS THE LEADING LOGISTICS PLATFORM IN AFRICA
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54% Transactions were done via JumiaPay in 2018*
*in Nigeria and Egypt as of Q4 2018
Paymentgateway& eWallet
Paymentmethods
Mobile MoneyCard PaymentsCash onDerivery
Money Transfers/CashBank TransfersPayment
Support for all relevant payment
methods
1-Click Payments
Rapid Payment Processing
HighSecurity
Jumia is integrating relevant banks, telecom operators and electronic wallets. We also provide cash options for a fully comprehensive payment experience adapted to customer needs.
HOW DO OUR CUSTOMERS PAY?JUMIA IS DRIVING THE ADOPTION OF ONLINE AND MOBILE PAYMENTS IN AFRICA
HOW JUMIA IS IMPACTING LOCAL ECONOMIES?JUMIA IS DEEPLY INVOLVED IN OUR COUNTRIES
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1.
Jumia directly employs more than 5,000 people. Through its activities, Jumia allows local sellers to increase their exposure and thus encourages them to hire more staff to support their production and / or distribution activities.
DIRECT AND INDIRECT JOB CREATION IN VARIOUS PROMISING SECTORS
2.
Jumia enables over 81,000 SMEs across Africa to reach new consumers, benefiting from the economics of digitization to achieve a significant increase in their activity level.
OPPORTUNITIES FOR LOCAL COMPANIES
3.
Jumia contributes to the economic development of the industry, positively impacting the digital ecosystem; allowing many entrepreneurs to embark on new innovative projects following Jumia’s path.
EXPERTISE
4.
Jumia is changing the African narrative by showcasing the attractive investment opportunities to the world.
PERCEPTION OF AFRICA
5.
Jumia is reaching people in rural areas and giving them access to its extensive catalogue of products and logistics.
CONNECTING PEOPLE IN ISOLATED AREAS
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Jumia, through JumiaPay, is contributing to the development of dematerialized payment solutions; which are key to the success of e-Commerce and an important asset for most countries when it comes to development prospects.
DEVELOPMENT OF E-PAYMENT
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Jumia's efficient distribution processes and the competition between sellers fostered by the marketplace, brings down the prices of products for the consumers.
INCREASED CONSUMER PURCHASING POWER
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Jumia contributes to the efforts of African countries to further legitimize the industry and protect consumers by ensuring transparency in the market.
FROM THE BLACK MARKET TO THE LEGITIMATE MARKET
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2015
2013
2018
2016
2014
2012
2017
Jumia listed on the NYSE and Mastercard invests in Jumia
2019
Launch of Jumia One, a one stop shop app distributing all Jumia digital services.
JumiaExpress offers next day deliveries and Pernod Ricard invests in Jumia
All services were rebranded to Jumia and it expanded to other countries. Goldman Sachs, Axa, Orange and CDC invest in Jumia making it Africa's firstTech Unicorn
Jumia introduces the Black Friday commercial event in Nigeria
Jumia founded in Lagos, Nigeria and soon after launched in Morocco, Egypt and South Africa
Jumia expands to Kenya and Côte d’Ivoire and launches Jumia Travel and Jumia Food
Jumia reaches 1 million customers across its 7 African countries and Black Friday attracts more than 2 million visitors in Nigeria
Jumia introduces JumiaPay a secure payment gateway for people to shop onall Jumia services and Black Friday attracts more than 100m visitors
HOW OLD IS JUMIA?YEAR AFTER YEAR, JUMIA IS PROUD TO BE PART OF THE DIGITAL SHIFT IN AFRICA
WHAT DOES THE MEDIA SAY?JUMIA IS RECOGNISED AS A MAJOR TECH AND RETAIL PLAYER IN AFRICA
“Jumia digital technologies providefertile ground for Africa”
–December 2018
“IFC, Jumia partner to boost economic opportunities for women”
–October 2018
Jumia becomes thefirst African technology company
to list on the NYSE"
–April 2019
“Jumia the new African Amazon”
–March 2018
“Online marketplaces like Jumiacould create 3 million new jobs
in Africa by 2025”
–March 2019
“Jumia is transforming the African digital landscape”
–June 2018
“Meet Africa’s First Tech ‘Unicorn’”
–April 2016
“Jeremy Hodara and Sacha Poignonnec in the top 100 of key influencers in
the Wired world”
–August 2016
“Jumia: the Alibaba of Africa”
–September 2018
“Meet the startup building a market from scratch to become
Africa’s Alibaba”
–May 2018
“Jumia, only African company in the 50 smartest companies”
–2016 & 2017
“Africa Internet Group set to become continent’s first ‘unicorn”
–February 2016
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WHO ARE OUR LEADERS?MEET SOME OF OUR PEOPLE
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J U L I E T A N A M M A HCHIARPERSON, NIGERIA
H E S H A M S A F W A TCEO, EGYPT
F R A N C I S D U F A YCEO, IVORY COAST
L A R B I A L A O U ICEO, MOROCCO
S A M C H A P P A T T ECEO, KENYA
E L Y E S J E R I B ICEO, TUNISIA
M O H A M E D S O W
CEO, SENEGAL
R O N K A W A M A R A
CEO, UGANDA
D I A N A O W U S U
CEO, GHANA
Abdesslam Benzitouni Group Head Communications & Public Relations
+254 743 162 332
Dana Al Mubaidin AdnaniGlobal Head of Communication & Public Affairs
+212 661 436 998
Contact us
Media Relations Public Affairs
Follow us @jumia-Group#ExpandYourHorizons
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