9 Cards Home Launcher 100K users in the first month. How did we do?

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What are we going to see?

Show me the numbers!

Show me the trick!

What is the next?

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These are our numbers

First day 4.535 users

First week 65.872 users

First month 101.217 users

Today 170.000 users.

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What is exactly that?

If the actual CPI (Cost per Install) in Android is 1.80 $ (this changes by country)

This mean that we generate 182.000 BUCKS!

And we inverted in marketing only 5.200 $

This it's a very crazy rentability!

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How we did it?

It is a recipe with many ingredients. Let’s see one by one…

Many hours of work and some tricks

The Moment

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The moment is the most important variable

In this moment, Yahoo bought Aviate and Twitter bought Cover

The users asking and looking for this type of app

The Beta community

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Android is sexy for that

Google Plus communities allow you to link a beta (or alpha)

Users are involved and all feedback given is pure gold

Using third-party tools to control all this info

A Hater with a little of love is become to Evangelist

Marketing

Guru

Fr iend Fr iend

Fr iendFr iend

Our target for the ads were the friends of the “guru”

Growth Hacking

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Or for us called “Marketing for tiesos” (no money people)

A landing page where you had to register for the beta

if the user share the page on social networks, accelerating its entry into the beta

All beta users when the app was released, we were grateful for his confidence with a pro.

If a user brought three friends to 9 Cards was rewarded with a Pro license

The Team

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Thanks