100 tips for personal branding

@drelevance | relevance.com

100 tips forPersonal Branding


Agenda »

» Defining Your Personal Brand» Establishing an Online Presence» Online and Offline Activity» Reputation Management» Content Creation» Tools of the Trade» Q&A


CHOOSE


Defining Your Personal Brand »» Decide what you want to be known for

» What is your expertise?» What are your passions?

» Define your public persona» What kind of voice will you have?» Will you have a brand name?

» Research!» Identify the opportunity» Who will you target your content towards?» Who do you want to follow you?» What do you want to rank for?» Who are your competitors? Who are the rockstars/influencers?


STARTING OUT


Establish Your Online Presence »

» Professional headshot» Register social media profiles» Optimize social media profiles» Choose a blogging platform» Register a domain name


Optimize Social Media Profiles »

» Fill out profiles completely and consistently» Choose a primary network

» Twitter» Choose up to 4 secondary networks

» Google+» YouTube» LinkedIn» Facebook

» Have a profile on tertiary networks


Reputation Management »» Set up Google Alerts for your name

» multiple variations» Set up Twilerts for your name and @username

» multiple variations» Know who/what currently ranks for your name» Leave a reply on negative content

» Care Bear Stare» Talk to a lawyer


READY FOR BATTLE


Online Activity »» Decide how much time you can invest a day in social media» Follow people in your industry» Reply to people who talk to you» Follow people back» Comment on blog posts» Practice proper etiquette

» Don’t be annoying» Don’t send LinkedIn requests to strangers» Never use the default LinkedIn request message» Don’t constantly ask people to retweet you


Online Activity »» Pick a fight» Answer questions on Quora» Participate in:

» Twitter chats» LinkedIn discussions» Google+ Communities

» Follow the rules of thirds» 1/3 your content» 1/3 interaction» 1/3 other people’s content

» Measure how you’re doing an adjust accordingly» What time of day gets the most interaction» What kind of content performs the best

» Customize content for the individual network


Sample Cadence »» Facebook: employee/internal news (videos & photos)

– 3x a week

» Twitter: 1/3rd our content, 1/3rd friend content, 1/3rd conversation– One tweet every hour 7am-7pm– 2 blog posts, 2 landing pages

» Google+: our thought-leadership– 1x a day

» LinkedIn: our thought-leadership + recruiting + company news– 1x a day

» Pinterest: infographics» Instagram: photos around the office» SlideShare: our presentations» YouTube: our videos


Offline Activity »» Attend networking events» Attend meet-ups» Attend user-group meetings» Attend conferences and trade shows» Invite someone out for coffee or lunch


CONTENT


Content »» Make a concerted effort to blog regularly» Decide how much realistically you can produce» Stick to it» Your blog + company blog + third-party» Set up Google Authorship» Optimize your blog for social media sharing» Writing isn’t your thang?» Video» Design (infographics)» Podcast / Webinar» Don’t know what to make? Check Quora


Content »


RELATIONSHIPS


Relationships »» Ask your friends/influencer if you can guest post

» Start small, work your way up» Ask a friend/influencer to co-create content

» Google+ Hangout» Podcast» Webinar» Video» White Paper / Guide / eBook


Relationships »

» “Write for us”» “Guest posts”» “Become a contributor”» “Become a guest blogger”» “Add a post”» “Submission guidelines”» “Freelance writers”

Search keyword or publication +


SPEAKING


Speaking »» Start small, work your way up

» Take a buddy or join a panel» Research events happening locally

» Meet-ups» Networking events

» Submit proposals to larger events» Create your own event» Set up alerts for “calls for speakers”


DON’T SCREW UP


Don’t Screw Up »


Tools »» Editorial Calendar» Buffer» Twilert / Google Alerts» Google Analytics» Crowdbooster» Native social network analytics» Hootsuite» Google Webmaster Tools Author Stats» KnowEm


tl;dr »» Know who you want to be and what you want to do» Establish yourself online» Network online and offline» Create killer content» Always be measuring» Don’t be afraid to pick a fight» Speaking: start small to get practice» It won’t happen overnight» Don’t screw up


Questions?

100 tips for personal branding

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