100 ways to run your business better
TRANSCRIPT
100 WAYS TO RUN YOUR BUSINESS BETTER
Stewart BellFounder & Business Coach
Persistent experimentation = success
Business Brilliant
• Traits of self-made millionaires $1m - $10m vs. middle class people in mid income range
• Striking similarities!– 9/10 graduated from college– 75% were married– All value “love and health above
all”– 85% equated money with
happiness”
• Average number of business failures in the mid-income range?
• Self-made millionaires?
Who are we?
• Practice management consulting• 300+ firms over 14 years• Innovation specialists
www.audere.com.au
S.H.I.P. and the 100 ways
#17 Get your team to do a personal SWOT
#23 Revisit your Strategic Partnerships
66% of new
clients came from
referrals!
#23 PTNR process
PROSPECT
Find and approach potential partners
Assess suitability
Form a relationship
Month 11-4 meetings
TEST
Explore specific clients
Exchange data
Identify training needs
Month 21-3 meetings
NURTURE
Positioning
Identify upcoming opportunities
Run campaigns
Month 31-2 meetings
RELATIONSHIP
Monthly activity reporting
Bi-monthly business catch-ups
Value-add opportunities
Ongoing
#23 Revisit your Strategic Partnerships cont.
Connect as people We share common business values We share an interest in certain types of clients We can add value to each others businesses We can add value to each others client
Now you’re ready to talk about referring!
#30 Work out your personal & business pitch
#30 Work out your personal & business pitch
BE CLEAR
ESTABLISH EXPERTISEISSUES & SOLUTIONS
PURPOSE & REPUTATION
What you do NicheSpecialisation
What makes you credible?Experience – Qualifications – Proven outcomes – Niche insight –
Collective strength
What problems do you solve for clients?
What do you offer that solves them?
Your purpose? Emotional payoffWhat are you known for?
LONG-FORM VERSIONMarketing copy
SHORT-FORM VERSION
Conversational
#33 Work out the better version of themselves your clients are looking for
+ =
PROSPECT YOUR ADVICE
This isn’t what your business sells
AMAZING PERSON WHO
CAN DO AMAZING THINGS
This is
#35 Learn How To Shoot Professional Videos Cheaply
• The human voice conveys emotion, the basis of all marketing.
• The brain is hard wired to trust the human face.
• Movement captures and keeps people’s attention.
#38 Run a Seminar Helping Your Clients Solve Something THEY See As a Problem
#59 Stop Being Price Sensitive on Your Client Behalf
Register for our free fee modeling tool at www.feemodeler.com.au
#60 Identify Your Advocates, Superconnectors, Mavens and Salespeople.
Only
promoter
s tell
others…
#62 Stay out of solution mode
#68 Cut the Deadwood Out of your Service Offer and Add Sparkle
#84 Adopt the System for Designing Systems
WHAT the process is.
WHY it’s important to the business.
WHO is responsible.
HOW it’s done.1. Checklist2. Easily recorded video demo (jing.com)
WHEN it’s supposed to happen.
#75 Always Send Out Summary Emails After Meetings
24-28 Hours after we met…
Dear Client,
Thanks for coming in!
These are the areas we covered:1. You’re keen to get control of your budget.2. You’d like to start planning for your children’s education.3. You’d like to be able to retire at the age of 60.
Our next steps are…
Your next steps are…
Our next meeting is…
ThanksYour Adviser
#87 Leverage the freelance economy
#99 GROW Coach Your Team 1-hour every month without fail
#92 Create your TO DON’T List
#89 Find Out Where You Really Spend Your Time
#52 Pick Someone's DISC communication style in 30 seconds
FAST
SLOW
TASK-FOCUSED PEOPLE-FOCUSED
#50 Become a Xero cashflow partner
https://www.xero.com/au/partners
And finally, #1…
#1 Take Time Out Every Quarter
Free gift
Email me at [email protected] with “100 ways” as subject and I will make sure you get it when released.
Coming soon!
Create your business’s fee model
www.feemodeler.com.au
Analyse your business with the Situational Health & Innovation Potential Analysis
www.shipanalysis.com.au
Get the latest and greatest business ideas in your inbox every two
months
www.audere.com.au
Thank you
Thanks!
1. Check out our website www.audere.com.au
2. Subscribe to our blog www.stewbell.com
3. Inquire about our programs [email protected]