1,000 events. 25 districts. 7 lakh people: the gaon connection swayam festival
TRANSCRIPT
Across 25 media-dark districts in rural Uttar Pradesh,
… a Festival to reach 7 lakh rural citizens directlyover seven days.
India’s largest rural media platform
PRESENTS
THE BIGGEST-EVER, SINGLE-STROKE RURAL ACTIVATION IN UP
DECEMBER 2-9, 2016
THE EMPOWERMENT FESTIVALFARMERS. STUDENTS. SKILL-SEEKING YOUTH. CONFIDENT
WOMEN FROM SELF-HELP GROUPS. CHILDREN. GRAM PRADHANS.
DISTRICTS TO BE COVEREDBarabankiSitapurBahraichGondaRai BareillyBandaKannaujUnnaoLucknowPilibhit
SiddharthnagarSultanpur
PratapgarhAllahabad
KanpurKanpur DehatLalitpurGorakhpurShahjahanpurLakhimpurSonbhadraChitrakootHardoiMeerutBaghpat
THEMES AT THE FESTIVAL
AGRICULTURESKILLS DEVELOPMENT
WOMEN’S ISSUESHEALTH AND HYGIENE
INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE
SELF PROTECTION/LAW AND ORDERENTERTAINMENT
THE FORMAT
A TOTAL OF MORE THAN 1,000 SMALL EVENTS WILL BE HELD AT
FARMER CLUBSCO-ED HIGHER SECONDARY SCHOOLS
GIRLS SCHOOLS, MIDDLE SCHOOLSSKILLS CENTRES
MEETINGS OF SHG WOMENCLUSTERS OF ASHA (HEALTH) WORKERS
ACTIVITIES AND CONTENT
• AGRICULTURAL ADVICE SESSIONS• FREE SOIL TESTING
• CONNECTING FARMERS WITH AGRIBUSINESSES • HONOURING SUCCESSFUL/INNOVATIVE FARMERS
• HEALTH ADVICE FOR WOMEN AND MEN• HEALTH CHECKUPS• DENTAL CHECKUPS
• GYNAECOLOGICAL ADVICE SESSIONS• PREVIEWS/SHOWCASING OF POPULAR TV SHOWS
• FREE SANITARY NAPKIN DISTRIBUTION• (contd.)
ACTIVITIES AND CONTENT
• CAREER GUIDANCE SESSIONS FOR YOUTH• FREE TEST RIDES OF MOTORCYCLES, TRACTORS,
CARS• “CHAI-BISCUIT CHAUPAL” FOR COMMUNITY
BONDING• BASIC SELF DEFENCE TRAINING FOR GIRLS
• GUIDING WOMEN TO BETTER LEGAL PROTECTION• SKILLS ADVANCEMENT SESSIONS
• EVENTS TO SHOWCASE LOCAL MUSIC, DANCE AND CULTURE
(This is not a complete list. Can be expanded with brand briefs)
REACH FOR BRANDS
The festival schedule would include in every district:
Two farmers’ clubs per day (1,000 farmers per day per district)Two co-ed schools per day (minimum 2,000
students/day/district) One girls’ school/day (minimum 1,000 girls/day/district)
Ten SHGs per day (200 women per day/district)Diverse events with bar councils, ASHA worker groups,
teachers, young mothers
(A detailed roster of events with geographical details shall be made available in advance to the brands)
OPPORTUNITIES FOR BRANDS• Title Sponsorship of the entire festival, across the board
branding• Powered-by Sponsorship for the entire festival• Associate Sponsorship for the entire festival
• Category Sponsorships: Title, Powered-by and Associate Sponsor for the following categories:
AGRICULTURESKILLS DEVELOPMENT
WOMEN ISSUESHEALTH AND HYGIENE
INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE
SELF PROTECTION/LAW AND ORDERENTERTAINMENT
ADDITIONAL OPPORTUNITIES FOR BRANDS
• Sampling (Insecticides, fertilisers, seeds, FMCG products)• Sponsorship of soil tests
• Serving of biscuit/tea brands• Kiosks – hand-washing, tea vending, menhdi, games, etc at
venues• Tasting of food products• Mini theatres for TV shows
• Test rides of motorcycles, tractors, cars, SUVs.• Sale kiosks
(This is not a complete list. More ideas can be according to brand briefs)
PRINT VISIBILITY
The sponsors would get FOC bundled ads in Gaon Connection, India’s only professionally run rural
newspaper.
ABOUT THE NEWSPAPER• India's first comprehensive and
professionally run rural newspaper• 20-page broadsheet weekly, 12-page
broadsheet daily• Award winning editorial and reporting
content customised for rural readers• Won four prestigious journalism
awards in the first three years of operation• Won twice: Ramnath Goenka
Award for Excellence in Journalism• Won thrice: UNFPA-backed Ladli
Awards• Youngest newspaper to have won the
Ramnath Goenka Award for Excellence in Journalism
REACH AND PARTNERSHIPSWith 100,000 copies, Gaon Connection weekly has a direct reach in 55 districts
and at least 15,000+ villages of UP out of its 75 districts.
We additionally have tie-ups with 650 NGOs across UP, Bihar and Jharkhand for an unprecedented and unmatched reach into remote areas. Jharkhand and Bihar
editions planned soon.Our Swayam Project is a a massive
outreach programme that is creating community leaders across the rural
hinterland.
MERCHANDISE FOR BRAND PROMOTIONIn the next few slides we have listed some
examples of the merchandise to be used for brand integration
Thank You