10/4/2011

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Nonprofit 911:

Why Email? Reasons to Love Email Marketing

With Matt McCutchan, Emma 

Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones 

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www.Nonprofit911.org

Today’s Speaker: 

Matt McCutchanEmma 

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An introduction to EmailNow powered by Emma

Great to meet you (again)

Audience

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Campaigns

Response

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Reason 1

Everybody’s Doing It- - - - - - - - - - - - - - -

95% of all adults have at least one email address

93% of those subscribe to at least one email marketing list

It’s the preferred method of communication

Everybody’s Doing ItReason 1

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Everybody’s Doing ItReason 1

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Reason 2

Email is surprisingly personal- - - - - - - - - - - - - - -

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Purposeful List Growth

Segmenting Your Audience

Targeted Messages

Email is surprisingly personalReason 2

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Personalization Welcome Triggers

Email is surprisingly personalReason 2

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Reason 3

Save money by moving yourmarketing online

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“Commercial e-mail returned a whopping $42.08 for every dollar

spent on it in 2010”- Direct Marketing Association

Email is surprisingly personalReason 3

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Reason 4

Email & social media pair nicely- - - - - - - - - - - - - - -

Email SocialUbiquitous Influential

Rich and detailed Short and accessible

Segmentable Conversational

Database-driven Community-driven

Design & brand focused Quick to publish

Measurable Transparent

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• •

Email & social media pair nicelyReason 4

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How can you find a partner brand to help grow your email list or Facebook fan base?

Email & social media pair nicelyReason 4

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Reason 5

Quickly determine whichmessages resonate the most

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Quickly determine which messages resonate the mostReason 5- - - - - - - - - - - - - - -

Quickly determine which messages resonate the mostReason 5- - - - - - - - - - - - - - -

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Reason 1 Everybody’s Doing It!- - - - - - - - - - - - - - -

Reason 2- - - - - - - - - - - - - - -

Reason 3- - - - - - - - - - - - - - -

Reason 4- - - - - - - - - - - - - - -

Reason 5- - - - - - - - - - - - - - -

Email is surprisingly personal

Save money by moving your marketing online

Email & social media pair nicely

Quickly determine which messages resonate the most

Questions?

What works for you?No calculus questions, please.

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Thanks!Matt McCutchan

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Nonprofit911.orgJoin us for our next webinar on October 25:

A Scientist in your Communications Department: Segmenting Messages, Customizing Content, Delivering Results

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