100504 iir soc med

24
1 Social Media & Community 2.0 Strategies #socialc20 May 2010

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Kick off comments and tone setting for Social Media & Community 2.0 Strategies conference May 2010 from IIR. I was the conference chair person.

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Social Media & Community 2.0 Strategies

#socialc20

May 2010

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Social Media 2010: The year of the brand

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“The most hated man on the internet”

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Brands find their voice

Heather Oldani

Mcdonalds

Larry Blumenthal

Robert Wood Johnson Foundation

Bonin Bough

Pepsico

David Witt

General Mills

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Charlene Li

Author: “How social technology can transform the way you lead”

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Customer ideas can equal brand wins

Caroline Dietz

Dell

Lisa Aronson

Allstate Insurance Company

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Online Meets Offline

Michael Donnelly

The Coca-Cola Company

Michael Dilorenzo

NHL

Jennifer Cisney

Eastman Kodak

Sean Parker

Washington Capitals

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Real- time Customer Service

Steve Alter

Formerly of Microsoft, Ant’s Eye View

Kimarie Matthews

Wells Fargo Bank

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Building Brand Evangelists

Kellie Parker

Sega of America

Southwest Air

Christi Day

Winnie Hsia

Whole Foods

Aaron Strout

Powered

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