100531 goap seoul_pub
TRANSCRIPT
![Page 1: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/1.jpg)
Chang W. Kim@chang1
![Page 2: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/2.jpg)
Welcome to Korea!
![Page 3: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/3.jpg)
50
80,000
20
20,000
?
![Page 4: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/4.jpg)
![Page 5: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/5.jpg)
![Page 6: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/6.jpg)
Korean Internet
![Page 7: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/7.jpg)
1997-2001
The good days
![Page 8: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/8.jpg)
![Page 9: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/9.jpg)
* Source: CIA, 2009
2009 GDP
China Japan S. Korea
$8,789 bn
$4,137 bn
$1,356 bn
![Page 10: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/10.jpg)
* Source: CIA, 2009
2009 Export
China Japan S. Korea
$1,194 bn
$517 bn
$356 bn
![Page 11: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/11.jpg)
![Page 12: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/12.jpg)
![Page 13: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/13.jpg)
![Page 14: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/14.jpg)
![Page 15: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/15.jpg)
![Page 16: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/16.jpg)
![Page 17: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/17.jpg)
![Page 18: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/18.jpg)
% Broadband (of all subscribers), 2000
94%
51% 50%
42%
28% 27% 26%23% 22% 21% 19% 18%
10%5% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Korea
Belgium
Canada
Hong K
ong
Taiwan
Japa
n
Singap
ore
Sweden
Austri
a
Icela
nd
Denmar
kUS
Nether
lands
Switzer
land
Finlan
d
* Source: ITU
![Page 19: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/19.jpg)
![Page 20: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/20.jpg)
![Page 21: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/21.jpg)
![Page 22: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/22.jpg)
![Page 23: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/23.jpg)
Tiny country+
Large population+
Great broadband+
Group behavior
![Page 24: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/24.jpg)
![Page 25: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/25.jpg)
99.9% of 10-19 year olds, and
99.7% of 20-29 year olds use internet in Korea
* Source: NIDA
![Page 26: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/26.jpg)
Avg 1,587 mins. spent online Feb 2009
(= 56 mins/day; Longest in Asia)
* Source: Comscore
![Page 27: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/27.jpg)
11 million to online gaming site Aug ’08
13 times /month, 3 hours each time
* Source: Comscore
![Page 28: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/28.jpg)
![Page 29: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/29.jpg)
![Page 30: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/30.jpg)
![Page 31: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/31.jpg)
Oct 1999 Aug 2003
![Page 32: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/32.jpg)
![Page 33: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/33.jpg)
Sept 1999 Feb 2004
![Page 34: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/34.jpg)
![Page 35: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/35.jpg)
Oct 2002 Dec 2005
![Page 36: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/36.jpg)
![Page 37: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/37.jpg)
![Page 38: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/38.jpg)
However…
![Page 39: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/39.jpg)
![Page 40: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/40.jpg)
Korean internet ~=
![Page 41: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/41.jpg)
Portal Internal Referrer %
10%
67% 66%
36%
* Sourc e : Kore an Clic k
![Page 42: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/42.jpg)
IE over 90%
![Page 43: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/43.jpg)
![Page 44: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/44.jpg)
![Page 45: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/45.jpg)
![Page 46: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/46.jpg)
![Page 47: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/47.jpg)
Movie Download Market Size
Legal Illegal
KRW 20 bn
KRW 370 bn
* Sourc e : DCNA, 2009
![Page 48: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/48.jpg)
47% of all internet users
illegally downloaded 55 movies a year
* Source: Korean Film Counsil Survey 2008
![Page 49: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/49.jpg)
Korean Internet Service CAGR
Community, SNS
News Search
-11.4%+3.5% +4.6%
-0.4%
* Sourc e : Kore an Clic k
MinihompiesClub, cafeBBS
-20%-8%-32%
![Page 50: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/50.jpg)
Mobile data service / total ARPU
41.0%
32.4%
27.8% 27.2% 26.7%25.5%
17.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
Japan Austrailia UK China Hong Kong US Korea
* Sourc e : Mob ize n.pe .kr
![Page 51: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/51.jpg)
Hope?
![Page 52: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/52.jpg)
![Page 53: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/53.jpg)
* Sourc e : Hang ye ore Ne w s pape r
700K iPhones sold in 6 months
(Only 7 countries more than 500K in 1 yr)
![Page 54: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/54.jpg)
* Sourc e : Hang ye ore Ne w s pape r
500K iPhones
4 months (population: 48M)
7 months (population: 130M)
![Page 55: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/55.jpg)
![Page 56: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/56.jpg)
![Page 57: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/57.jpg)
No more Galapagos!
![Page 58: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/58.jpg)
2007 2008
KRW 570 bn
KRW 370 bn
2005 2007
0.3%1.3%
2008
5.1%
Illegal movie download % Legal movie download
![Page 59: 100531 goap seoul_pub](https://reader034.vdocuments.net/reader034/viewer/2022052601/559726a61a28ab0e0e8b474a/html5/thumbnails/59.jpg)
Next Generation Entrepreneurs!!