訪談101
DESCRIPTION
訪談入門 v 1.1。製作於20111020東山高中。TRANSCRIPT
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訪談入門Haishuo Lee
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以下有何不同?談話 Talk
討論 Discussion訪談 Interview
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I. 訪談準備
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I.1 訪談形成過程
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訪談形成過程1. 由題目找人2. 由人找題目
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1. 由題目找人範例校長飲食習慣
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2. 由人找題目範例新進教師專訪
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I.2 確立訪談內容
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確定訪談人後:透過網路或調查了解受訪者背景
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為何要調查?知道要問哪些問題
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受訪者產生問題例訪問 Michael Jordan
先看傳記
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固定受訪者情形:結構化重點
同時詢問多人
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問題固定範例:教師大學愛情史
訪問全校教師
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II. 訪談前
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II.1 訪談相關準備
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訪談前:給予訪談企劃書
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企劃書包涵內容:時間、地點、內容三天至一週前交付
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記得提供:多重聯絡人多重聯絡方式
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訪談時間:以受訪者為準下午最好:效能差時間長度: 1 小時內
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訪談地點:以受訪者為準追求安靜不受打擾光亮與單純好攝影
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訪談內容:先調查題目敏感性表達尊重方便準備節省剪片時間
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主訪與受訪:最佳安排 45 度對坐減少衝突增加親切
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位置安排:中間最好有小桌擺水,可作為緩衝
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III. 訪談進行
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III.1 訪談紀錄
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紀錄前:取得授權同意Google :「演講授權同意書」
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III.2 訪談角色介紹
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訪談進行角色:主訪者、受訪者四大紀錄:文字、錄音、錄影、攝影
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訪談者:專注訪談互動並追問問題
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紀錄者:不同意切勿強迫寧可不紀錄休得無禮
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文字紀錄者:每個問題都標時間漏掉部份立即提醒
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錄音紀錄者:收音良好電力完整由題目紀錄秒數盡量減少移動次數
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錄影紀錄者:避免移動為原則單攝影機全場拍攝雙攝影機剪接繁瑣
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攝影紀錄者:勿用閃光燈減少移動避免分心等待 magic moment
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以上工作全數結合就是單人訪談
錄影錄音放著跑訪談加上文字紀錄
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III.3 訪談技巧介紹
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開始前:記得介紹彼此受訪者背景要特重最後記得感謝
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III.3.1 問題型態開放式問題
由好答到難答觀念:漏斗
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III.3.1 測試最近 vs. 以前簡單 vs. 複雜大眾 vs. 私人
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III.3.1 開放問題範例你喜歡巧克力嗎?你喜歡的食物是?
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III.3.2 中性訪問者聆聽、詢問
切勿發表自身看法無情緒肢體反應
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III.3.3 追問重複題目或答案
給予範例更加詳細談論感覺
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III.3.4 好整以暇訪談速度勿過快
訪談節奏在訪問者
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III.3.5 讓子彈飛答案需要醞釀
情感更需要醞釀急只會壞事
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IV. 訪談後
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資訊整理:受訪者過目以增刪受訪不要的就拿掉建立信任才能長久
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媒體製作:根據受訪者要求減除所有相關片段依照需求產出媒體
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產生意義:將內容編碼以進行統計與比較
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後話
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廚師的啟示:煮客人想吃的東西
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訪談:問觀眾想聽的內容
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Q & A
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Haishuo [email protected]