1. Social Media: New Marketing Technologies for Accounting Firms Rick Telberg Bay Street Group LLC June 2009 for MACPAs MDBIZEXPO www.cpatrendlines.com

2. Yellow Pages? 3. SMB Moves to the Web 4. The Affluent Move to Social Media 5. How Twitter Will Change Business

Hyper-Local Marketing

Making Old-World Advertising Work

Making Blogs Count

6. Social Networking Usage

Total social networking sites: 139.8 million visitors in April, a 12% increase from March

MySpace: 71 million visitors

Facebook: 67 million

Twitter: 17 million (83% increase)

7. Median Age

LinkedIn median age: 40.5

Twitter: 31

MySpace: 27

Facebook: 26

8. LinkedIn 9. Facebook 10. Plaxo 11. MySpace.com 12. Twitter 13. Brian Falony Atlanta 14. CPA Trendlines Research CPAs Online

Bay Street Group LLC for the AICPA

678 valid responses

April June 2009

Online questionnaire

Incentive: Topline results

15. CPA Trendlines Research CPAs Online

Sector

59% Public Accounting

23% Business and Industry

16. CPA Trendlines Research CPAs Online

Firm Size

37% Under 10 Persons

36% 11 100 Persons

27% Over 100

17. CPA Trendlines Research CPAs Online

Title

30% CEO/Manging Partner

24% Partner/C-Level

23% Senior

18. CPA Trendlines Research CPAs Online Shop online 77% Attend webinars 61% Watch video on the Internet 53% Listen to podcasts 28% 19. CPA Trendlines Research CPAs Online Email on a cellphone (ie: BlackBerry or iPhone) 50% Instant message (on PCs) 31% Text message (Cell phone SMS) 38% 20. CPA Trendlines Research CPAs Online Message boards or Listervs 24% Visit blogs 36% Comment on blogs 14% Write on my own (or my company's) blog 11% 21. CPA Trendlines Research CPAs Online LinkedIn 54% Facebook 48% Twitter 21% Plaxo 12% MySpace 6% 22. CPAs favorite? 23. CPA Trendlines Research CPAs Online - Linkedin

55% of the CPAs on Linkedin work at Public Accounting Firms

49% B&I

65% 51-100 Employees

67% Junior Staff/Support

24. CPA Trendlines Research CPAs Online - Facebook

53% of CPAs on Facebook work at Not-for-Profit Organizations

40% work in Public Accounting

64% 51-100 Employees

67% Junior Staff

55% CEO/MP

25. CPA Trendlines Research CPAs Online - Twitter

41% of the CPAs on Twitter work in Not-for-Profits

25% 500-plus Employees

30% Mid-Level Staff

26. Intuit Community 27. Sage Software 28. James Carroll CPA, Owings Mills, Md. 29. James Carroll CPA, Owings Mills, Md. 30. Jeff Elliott, Shane Eloe Numbersinsights.com @OmahaCPA 31. Stambaugh Ness, York, Pa.

E-newsletters

Podcasts,

Listings on FaceBook,MySpace and LinkedIn,

A firmwide intranet with blogs by the president and CFO,

Firm-made videos for staff training,

Dual LCD displays in the lobby featuring the firms messaging, and

Webinars to connect with far-away clients.

32. Porter Keadle Moore, Atlanta 33. Dental CPAs / Naden Lean 34. Andrew Rose, Timonium, Md. 35. Neil Fauerbach, Madison, Wisc. 36. Neil Fauerbach, Madison, Wisc. 37. Neil Fauerbach, Madison, Wisc. 38. Somerset CPAs, Indianapolis 39. Chad Bordeaux, Lake Wylie, S.C. 40. Chad Bordeaux, Lake Wylie, S.C. 41. Joey Brannon, Bradenton, Fla. 42. Scot Justice Nashville, VirtualCFO 43. Scot Justice Nashville, VirtualCFO 44. Bonadio CPAs, Buffalo, N.Y. 45. Alan Vitberg, Buffalo, N.Y. 46. Thank You!

Rick Telberg

Bay Street Group LLC

[email_address]

(914) 674-4531

http:// cpatrendlines.com

http:// www.twitter.com/cpa _ trendlines