107 the bone winter 2012
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• The Lehigh Valley’s NEWEST FM• Exclusive Active Rock Format
– Targeted Adults 18 to 49– Commercial Free 9A-Noon– Commercial Free Sundays– Free Beer & Hot Wings in the Morning– Home of the NY Yankees
• Retail Trading Area– Lehigh, Northampton, Warren, Monroe and Carbon County
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Personalities Mornings: Free Beer & Hot Wings Mid days: Gina Crash Afternoons: Scotty Brilliant
Features 3-Hour Commercial Free Rock Block The Noon Request Riot with Crash 5 O’clock Road Rage Metallica Meltdown @ 9 PM Commercial Free Sundays The New York Yankees
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• Dominant Outside Presence– Year Round
Marketing– 107.1 The Bone is Everywhere!
• Big Contests• Huge Prizes• Free Movie
Monday• Free Ticket
Tuesday• Facebook &
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• Gender:– 60% Male– 40% Female
• Household Income:– 23% $50k-$75k– 35% $75k or more
• Home Ownership:– 67% Own Home
• Marital Status:– 42% Single– 46% Married– 49% have children at home
• Occupation– 73% Employed
• 38% Blue Collar• 34% White Collar
• Education:– 35% Completed
College or more– 24% Completed
Some College
• Age– 25% ages 18-24– 27% ages 25-34– 24% ages 35-44
Source: Arbitron ALLENTOWN-BETHLEHEM METRO STATION WWYY-FM Retail Direct APR-JUN11/OCT-NOV11
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The Bone’s Younger Demo = New Customers for YOUR Business!
Source: 2012 Winter Arbitron Report
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• Total Weekly Audience– 47,500
• AM Drive– 24,400
• Mid Days– 21,700
• PM Drive– 30,500
• Nights– 14,300
• Weekends– 21,800
Source: 2010 Fall; 12+ Weekly Cume; TSA Allentown-Bethlehem Arbitron Report
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Over 20,000 Listeners Tune in to The Bone
in the Car
Listening Location of Persons 12+, Saturday-Sunday 6a-midnight
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Mediabistro.com
ROI on traditional media buys are 3x higher when combined with a well run social
media campaign
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• Weekly Email Blasts
• The New 107theBone.fm “Powered By” Sponsorship
• Streaming Radio
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• The Valley’s New Home for the New York Yankees!– 2009 World Series
Champions!– 107 The Bone is the only
place to catch every Yankees broadcast!
• The Yankees lead Major League Baseball in titles!– Team up with the Bone and
the most successful sports franchise in history!
– 27 World Series Championships!
– More championships than any other North American franchise in professional sports history!