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• Pandora is the leader in personalized internet radio, making up more than 69% of all internet radio listening in the U.S.

• In January 2011, Pandora became the #2 all-time downloaded free iPhone app and the #1 all-time downloaded free iPad app

• In March 2012, monthly listener hours for Pandoracrossed the 1 billion mark

Pandora Fast Facts

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Partnership Deliverables

• Branded CENTURY 21® Radio– Will increase brand awareness

and ads a linkable to century21.com

– Each :15 or :30 spot is paired with a companion banner for greater impact and the ability to drive traffic to a landing page

• Will provide a live demo when station goes online

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CENTURY 21® Radio

• Exclusive, branded Pandora® radio station

• The CENTURY 21 brand will own 100% SOV* during the entire listening session, giving agents the perfect soundtrack for every open house – without interruption!

• Branding includes a custom site skin and static banner throughout the listening session

* SOV stands for “Share of Voice” – the percentage of advertising for one brand in a particular product category as compared to other brands in the same category.

CENTURY 21 Radio

http://www.pandora.com/?sc=sh839266211192391417

CENTURY 21 RadioCENTURY 21 Radio

Use the following link or QR code to visit the C21 Pandora Radio Station.

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Audio Every Where

Driving awareness to a highly engaged audience with Audio Everywhere radio spots across Pandora’s web and mobile platforms