11 essential ingredients every cornerstone content page needs

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11 Essential Ingredients Every Cornerstone Content Page Needs

Keywords





























































Select 8 to 12 keyword phrases and create a cornerstone content page for each one.































































A cornerstone content page will help you rank for keyword phrases in search engines.































































Your group of keywords will also loosely define your area of expertise, which helps you build authority.































































Headline





























































Craft your headline around the keyword phrase for a cornerstone content page.































































You may want the page’s keyword phrase to begin the headline, but the rules of good headline writing still apply.































































SEO Title





























































Your headline is also a title tag that appears in search results.































































Write an additional SEO Title using language the searcher would use to find your content.































































There should be a spot to insert the SEO Title in your content management system, such as the Rainmaker Platform.






























































http://rainmakerplatform.com/


Introduction





























































The top of your cornerstone content page should immediately draw in your visitor — and keep her reading.































































Use short, engaging sentences that could: • Tell a story • Ask a question • Share a metaphor • Invoke the mind’s eye































































Body copy





























































The body copy of your page should contain a blend of educational content and links.































































The educational content gives your reader a broad understanding of the topic.































































The list of links highlights other articles that expand on the topic in very specific ways.































































Subheadlines





























































Subheadlines break up the body copy, entice the reader with more benefits, and help search engines determine the topic of the page.































































You can have a main subheadline at the top of your page that reinforces the message in your headline and additional subheadlines sprinkled throughout the rest of the text.































































Media





























































A strong cornerstone content page will include other media formats like images, infographics, and videos that fascinate readers and encourage them to share the page.































































Investing in a professional designer for certain types of media could make the difference between a winning cornerstone content page and a flop.































































Bullet points





























































Bullet points are a killer way to draw the visitor’s eye to meaningful and persuasive copy.































































They can serve a variety of functions: • Arouse curiosity to keep

the visitor reading • Explain data and proof • Tease what’s coming next • Dish out the chapters

in a book or modules in a training course































































Conclusion





























































An effective conclusion feels like the click on a box being shut. There are no loose ends.































































In addition, a good conclusion culminates in a persuasive call to action. All the copy that precedes the conclusion was driving towards this appeal. So craft it carefully.































































Call to action button





























































Every cornerstone content page you create has a goal: to get people to act.































































Include call-to-action buttons early and often to show readers what you’d like them to do.































































Social share buttons





























































You can’t rely on search engines to drive all the traffic to your cornerstone content pages.































































Jumpstart the process by sharing your cornerstone content on social media.































































Add big and bold social share buttons at the top and bottom of the page or use a scrolling sidebar.






























































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11 essential ingredients every cornerstone content page needs

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